Innovation Is About Keeping Our Options Open

4 visions of innovation with Censhare’s Dieter Reichert

Innovation is on everyone’s lips except that what we see is hardly what we get. For innovation is, primarily, a matter of vision. Technology is nice and it travels fast, but what is it to us who can understand so little about it? It’s as if we, modern day Frankensteins, had invented new creatures and as they come to life, we barely understand what is going on. As the frightful Swiss in awe with his newborn wretch, we run around like headless chickens, trying to embrace these new technological objects of ours or merely trying to survive them. What if the answer were in the hands of the Indians of an obscure tribe in a Mexican desert? I tried to find out while interviewing Dieter Reichert, CEO and founder of Censhare, a worldwide software house set to redesign the way we handle information. And God knows there is a dire need for this.

Visions of Innovation can be found in the way native Americans perceive the world around them, Reichert says
Visions of Innovation can be found in the way native Americans perceive the world around them, Reichert says

Dieter came to visit me some time ago. We had decided I would interview him about software and we came to talk about his background and experience. Talking with entrepreneurs is always a fascinating experience. One gets to understand how they innovate, how they lead their business in their daily lives, how they overcome whatever obstacles they encounter. This is a very worthwhile experience, especially when you are are yourself an entrepreneur. Talking to Dieter for a few minutes, I realised that our interview would be on a totally different level. His was not the experience of an average businessman, but a real journey through life, deeply rooted in experiments. Well, all kinds of experiments, so to speak.

Vision of innovation 1: don’t do what’s expected of you

Dieter started in a way that wouldn’t appeal to most Parents, by flunking school at the age of 18. He wasn’t “cut out for that”, he admitted. By “that”, he meant reading books, and learning with a teacher locked up in a schoolroom. He was one for larger spaces, he fled to India. There he learned Yoga, then became a teacher and eventually, got bored, because “not much happens in India” he said. Not one for contemplation, Dieter, but much of a rolling stone.

He left India soon after that to live among Mexican tribespeople. Columbus had mistaken them for Indians and named them after others, Dieter went on to live with them. He liked it a lot. In actual fact, living with them shaped his vision of life and innovation. His vision of time and understanding the cosmos. He thinks he can understand innovation better than us because of this. This is a life-shaping experience, not just any kind of experience.

So here went Dieter, from adventure to venture, from the Mexican Indians to the creation of an events organisation setting up symposiums with the Dalai Lama and other celebs, then to the creation of a drugs rehab centre, all the time working with and for Apple. Meditation being the link between these things, most probably. “Think different” is certainly a motto that Dieter could live with. For he is a very different kind of person.

Vision of innovation 2: one day, computers will be less dumb

I liked his views on IT too. It’s true that computers aren’t that smart. This is an understatement. The more we are sold new versions of AI and self-driving cars, the more we have to reboot our machines, circumvent bugs and even live without the features one used to enjoy (where has the old Phatware ICR – intelligent character recognition – feature in our year 2000 PDAs gone?) They are just miniaturised versions of their bulky elders, even though we have gone quite a long way from the prehistory of IT, I readily admit.

Yet, exactly 26 years ago to the day, I was tip tapping away on a computer just like the one I have now in front of me. It’s true I was one of the happy few to be equipped with a laptop computer, its battery life was not going beyond 1 hour and a half and it was black and white (two years later I pawned it in exchange for a brand new colour Zenith PC). Having said that, it was a PC nonetheless, with an older but reasonably functional version of Office by Microsoft. Not much less powerful than the ones we have now and certainly less bug-ridden.

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Digital nomads: combining work and travel

Not a long time ago, we’ve all heard about the blogger Sam Cookney who lived in Barcelona and worked in London. This sounded like a weird thing to do. However, a lot of people have that exact same lifestyle today. Indeed, there is an increasing number of digital nomads. If you type these two words on any search engine, a huge list of posts, stories and testimonies will roll out in front of you. As the name suggests, digital nomads are individuals who use technology and telecommunications in order to live and work independently, in a nomadic manner. Let us discover and understand this new phenomenon further.

Digital nomad: a new type of traveller

Technology and telecommunications are at the basis of this new phenomenon. Indeed, the Internet has created a new definition of ‘work’. It has revolutionized the traditional 9-5-job routine. Focusing on one’s career is not an excuse anymore to say no to travelling. Thanks to the huge digital development that happened in the last decade, a growing number of digital nomads are now independent, and are able to work from anywhere. Even teams are successfully leading this lifestyle.

So, in other words, digital nomads are travellers who can work from anywhere in the world. These people are not dependent or constraint to any location, or any cubicle space anymore. Whether it is in an exotic destination like Bali, or a big city like Barcelona, digital nomads found an efficient and productive way to combine work and travel. Is this perfection?

digital nomad
The digital nomad’s lifestyle combines the best of both worlds : work and travel

What’s the coolest place to live and work in?

Every now and then, people publish lists of the coolest offices in the world. One could say that digital nomads have the best and the coolest office, which is composed of all the different Read more

Technology changes our behaviour

David Shing, also known as Shingy, is a digital prophet. His job is to identify trends for brands, audiences and companies at large. He spoke at the SAS Forum 2015 which took place in Paris on November 5 2015. He delivered a great presentation. Right after the show I had the chance to ask him a few questions..

You are a digital prophet. Could you explain this term to us?

The idea is to look at the trends, to still them down from the industry for brands, for clients, for companies and for the industry itself.

So, you work for AOL. But people probably don’t always know what AOL is about now.

You are absolutely right. They don’t necessarily have to know about the core brand of AOL. They know about services and some of the brands I work with; such as Huffington Post and Engadget. There is some science that we own; people call them ‘love brands’. Within our industry, our job is to bring people to brands and brands to people. AOL Inc. is an organization that classes together all brands that actually deliver these ad solutions. And that is the idea of brands to people, people to brands.

You delivered an amazing and very inspirational pitch this morning, in which you said “technology changes our behaviour; it does not change our needs”. What do you mean by that?

Technology is something you are holding that has changed your behaviour. In fact, I saw a photography piece done recently: an artist who had taken out the divisors to see how people’s behaviours have changed. The result is amazing! We’ve had these touch screen devices for less than about 10 years now, and look how our behaviours have changed. I was thinking about it yesterday: I have all these photographs of people that are completely not interacting and they’re missing actual connection because they think they’re connecting elsewhere. We have a generation of people that are head down. We’re going to end up with some sort of syndrome
I’m sure! But this is almost a disconnection; that’s changing the behaviour of what we are
doing. Now does it change our need? No, we still need to connect. So a younger generation is actually connecting more digitally at physical events like sporting, because they still have a need to connect. They’re just doing it differently now, they’re doing it digitally.

You mentioned something that really struck my mind as well: “the current generation has more to do with their grandparents’ generation that they have with their parents”, how can you explain that?

The values that they have are definitely more in tune  with the grandparents’ generation. They understand consciousness, they understand things like organic and eco. Read more

The real Internet of Things seen by Web pioneers

This weekend is a very special one. On October 18-19th, 2014 quite a few pioneers from all over the world will gather to debate about what the real Internet of things really is about and other subjects which are all listed per below. They are all being invited by Youstice, the leading start-up which is revolutionising customer relationship management all over the world [disclosure: Youstice is our client]. Here are the invitees of this meeting, amongst whom we find Ether Dyson (1st head of ICANN and one of the first persons I saw on Channel 4 in 1994 talking about the Internet) and Doc Searls (one of the co-writers of the obligatory cluetrain manifesto still available at http://cluetrain.com). I will keep you posted at visionary marketing and LinkedIn about the outcome of these discussions and what we have learnt from these pioneers of the Internet about the Internet of things and a few other subjects.

Stay tuned!

Prague, Czech Republic

 

PARTICIPANTS:

 

esther dyson
Esther Dyson
  • Yang Jianzheng (China) 
  • Yann Gourvennec (France) : CEO and founder of Visionary Marketing.
  • Yoshi Hayakawa and Megumi Ohkubo (Japan) 
  • Zbyněk Loebl (Czech Republic) : CEO at Youstice.
  • Also for Youstice: Karina Ludz, Patric Illigen and Rado Bonk

 

 

TOPICS OF DISCUSSION:

 

Delegates who proposed the topics will introduce them briefly as an introduction to the discussion.

 

·         Terms and policies individuals assert.

·         The real Internet of Things.

·         Is it safe to buy from this retailer in that country? What should be considered?

·         The relationship between the collaborative economy’s focus on positive social impact and mutuality and how that creates untapped or under-tapped opportunities for ODR.

·         Implications for ODR of the many new services for online personal buying assistants (both automated and live) that we are seeing in e-commerce?

 

Passwords: This Necessary Evil [infographics]

computer-large-newPasswords are ubiquitous. We all use them and despite the fact that we keep grumbling that they aren’t good enough, we still rely on them in order to protect our most precious information like bank account details, personal and electronic commerce details and such like. What I learned today while looking at Ken Peterson’s infographics is that passwords, as it were, aren’t a new invention. They were created with WWII for cyphers and were adapted in 1972 to become the classic passwords as we know them. Yet, however important, passwords are still misused by users who use the same passwords for multiple sites (73%), use the same passwords for all their sites (33%), or even use the word “passwords” and other niceties as a secret code. all sources for stats are quoted at the end of the picture.