Not many of you might remember the information superhighway. I do, this is how I found my way around business.
From the information superhighway to Visionary Marketing
From a business perspective, 2016 has been an eventful year, to say the least. In fact, the past few years have been very busy. Three years to the day I was working on my computer and on my blog preparing to launch my new company. New isn’t the right term. Visionary Marketing was created in 1995. Out of frustration and seeing how managers were being downsized regardless of their abilities. I then decided to use this new tool one called the Internet (in those days people referred to it as the information superhighway) to sell my wares.
As I tried to post my CV online and quickly realised that nothing good would happen if I continued to do that, I turned the website around, changed its content and theme to match that of a 100 page report I had written and rebranded it to match the name of the report. Half a year later, I bought a domain name and attached it to the Website.
The site may have changed platforms a few times but it has always been there to support my work. I used it to do research, to publish my work, to network, and evangelise. Eventually, I never had to search for a job anymore. People started to call me. I wasn’t fired from Unisys. In actual fact it went the other round, I resigned twice. Once to leave France and get back to Britain. But they wouldn’t let me go and I got an expat package instead. Even though that was deemed impossible at the time. The Website had made me visible and desirable. I went on updating it. And I resigned a second time to join Capgemini for whom I worked in Lebanon and China and France.
I went on updating my website. It got me another job outside of Capgemini and I joined Orange (France Telecom as it was called at the time). The Website got me that job and I never ceased to update it. In 2004 an Orange colleague advised me to move to blogs. I didn’t suppress the Website but went on to build blogs – this blog is one of them – on top of the Website. I was right not to do away with the site, that was visionary too.