Everyone wants to be in the top search results on Google. A lot of people also consider hiring an SEO expert, because they want fast and effective results. Lucy Davis, author at Top 10 website hosting explains in her article how to easily work on your SEO and get long term results. I will add my comments and share some figures with you throughout the article.
Time and dedication are key
Many SEO experts will tell you that SEO takes time and dedication – there are not really any ‘quick wins’. Or they will tell you that if you try out the ‘quick win’ type techniques, that it is impossible to get long-term results. However, there are some ways that you can improve your WordPress SEO that won’t involve hiring an expensive SEO expert or dedicating all of your time to doing it.
First of all, if you are unsure how important SEO is for your website, then there are plenty of reasons for you to spend some time to better understand it. To start with, good SEO practices will generate more traffic to your website which should drive more sales/business for your company. SEO is cheaper than paying for ads or other ways where you are paying to get website traffic.
In fact, this is why SEO is a priority for a lot of digital marketers: with the right keywords and the right approach, a website can attract qualified leads that might result in an increase in conversion and sales.
Many aspects of SEO are completely free if you understand how to apply them. If your website is performing badly compared to your competitors then you clearly need to up your SEO game. SEO is an important part of the user experience and if your website visitors have a good experience, they are more likely to do business with you.
Today, there is a very intense competition online. I personally think that the expression “Go big or go home” kind of applies in the online world. Having a website that performs badly, that delivers a negative user experience, has no competitive advantage compared to well developed websites.