Search Results for: e-mail
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Web, Internet and the Economy
Has e-mail usage in the enterprise gone any better … or worse?
At first sight, this question about e-mail usage might seem ludicrous. But in actual fact it’s not. In 1999 I wrote an article for a French online magazine related to e-mail usage in the professional sphere in which I was drawing my own conclusions after 10 years of e-mail usage…
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digital marketing
Phishing: how to protect you and your company from phishing
Phishing is a common practice, and businesses are not the last victims. It’s common to receive fraudulent messages in our mailboxes. These invite you to settle a non-existent unpaid bill, or to provide your credentials to “solve a technical problem”. This is known as phishing. With this technique, the hacker…
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Marketing automation en B2B
Le marketing automation en B2B permet de gérer automatiquement les processus marketing sur plusieurs canaux et pratiquer le "nurturing".
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Plan marketing B2B
Le plan marketing B2B est la résultante directe, le prolongement de l’analyse stratégique réalisée en amont mais il a ses limites.
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White papers in B2B
The white paper is one of the pillars of a B2B content marketing strategy. It is proof of your expertise.
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Automation in B2B marketing
Marketing automation in B2B enables marketing processes to be managed automatically across multiple channels. With marketing automation, companies can target their visitors with automated messages via e-mail, the web, social networks and SMS. Marketing Automation in B2B Above is a diagram explaining how the scenarios work in marketing automation, based…
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Lead Generation in B2B
The notion of lead generation in B2B is as old as time. What is a lead? Lead generation is not an end in itself.
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B2B buyer behavior
The Internet and social networks have revolutionized B2B buyer behavior. Most B2B buyers help themselves to the information they need
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AI and Big Data
Data Ethics: data science must not be in the sole hands of experts
A great number of universities of the world propose courses about data science, machine learning and artificial intelligence. Isn’t it time they added data ethics on the agenda, at a time when tech giants like Facebook and Google — to name a few — have become familiar targets for the…
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Web, Internet and the Economy
Overview of GDPR implementation and the advent of ePrivacy in Europe
GDPR may seem a bit heavy at the seams, but ePrivacy might complicate things even further. “You are certainly a little tired of hearing about GDPR,” announced Armand Heslot of the French data privacy watchdog (CNIL), during the opening of his keynote on GDPR at the Paris Data Marketing fair on November 20,…
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digital marketing
Permission Marketing: Give Consumers What They Really Want
What is Permission Marketing? Nowadays, consumers come into contact with at least 10,000 different forms of advertisement on a daily basis. Marketers face the challenge of breaking through this information overload. An effective way to do so is by creating strong customer relations through permission marketing. Permission marketing is a…
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digital marketing
Influencer Marketing in B2B (as in Back To Basics) With @markwschaefer
Influencer marketing is getting big. Here and there, a lot of noise is made about instagram influencers and suchlike. With sponsored posts reaching a €2,000 pricetag in France and up to £75,000 in the UK, “influence” is becoming big business indeed. Even though some marketeers are still wondering whether what…
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