e-mail usage: 12 worst practices and recommended strategies for better communications

12 worst practices of e-mail usage in the workplace and recommended strategies for increased productivity (in 6 installments) by Yann Gourvennec As announced in a previous post, here is my analysis of e-mail usage (or misuse rather) in the workplace. I have also inserted my recommendations for productivity enhancement for each of the worst practice […]

Has e-mail usage in the enterprise gone any better … or worse?

At first sight, the question might seem ludicrous. But in actual fact it’s not. In 1999 I wrote an article for a French online magazine related to e-mail usage in the professional sphere in which I was drawing my own conclusions after 10 years of e-mail usage both in and out of the enterprise (11 […]

Permission Marketing: Give Consumers What They Really Want

What is Permission Marketing? Nowadays, consumers come into contact with at least 10,000 different forms of advertisement on a daily basis. Marketers face the challenge of breaking through this information overload. An effective way to do so is by creating strong customer relations through permission marketing. Permission marketing is a phrase coined by author Seth […]

Influencer Marketing in B2B (as in Back To Basics) With @markwschaefer

Influencer marketing is getting big. Here and there, a lot of noise is made about instagram influencers and suchlike. With sponsored posts reaching a €2,000 pricetag in France and up to £75,000 in the UK, “influence” is becoming big business indeed. Even though some marketeers are still wondering whether what they are doing is the […]