Year: 2015
Digital nomads: combining work and travel
digital Transformation
22/12/2015
Digital nomads: combining work and travel
Not a long time ago, we’ve all heard about the blogger Sam Cookney who lived in Barcelona and worked in London. This sounded like a weird thing to do. However, a lot of people have that exact same lifestyle today. Indeed, there is an increasing number of digital nomads. If…
Content: the past, present and future of marketing
Content Marketing
09/12/2015
Content: the past, present and future of marketing
‘Content marketing’ is under the spotlight. Blogs and tutorial videos are surging everywhere on the Internet. Some brands are doing it perfectly right: they are telling the right stories to attract and retain new and existing customers. The common belief that ‘Content marketing is a new concept’ is completely wrong.…
3 ingredients to digital transformation
digital marketing
03/12/2015
3 ingredients to digital transformation
Wherever we look today, we come across two words: ‘Digital transformation’. In fact, it is a new hot topic, along with big data, and internet of things (IoT). On this blog, we already discussed the digital transformation of different industries. Some might wonder how these businesses reach this digital transformation…
USer behaviour deeply impacted by digital technology
Digital technology
01/12/2015
USer behaviour deeply impacted by digital technology
David Shing, also known as Shingy, is a digital prophet. His job is to identify trends for brands, audiences and companies at large. He spoke at the SAS Forum 2015 which took place in Paris on November 5 2015. He delivered a great presentation. Right after the show I had…
Understanding Digital Innovation
digital marketing
26/11/2015
Understanding Digital Innovation
In a recent discussion with a founder of Anaxago, a crowdfunding startup, I was asked a seemingly simple question: what’s digital innovation? In what respect is digital innovation different from innovation alone? As we are entering an age of digital transformation where “software is eating everything”, I’d like to initiate…
Digital transformation of chartered accountants the Boiling Frog syndrome
digital Transformation
24/11/2015
Digital transformation of chartered accountants the Boiling Frog syndrome
Digital transformation for accountants or any other service industry reminds me of the so-called ‘boiling frog syndrome’. Recently, I delivered several presentations to the chartered accountants’ community in and around town. Digital transformation and the Boiling Frog syndrome This phenomenon mirrors the issues linked to change management in a large…
The future of smart cities: do we really need them?
Digital technology
12/11/2015
The future of smart cities: do we really need them?
Smart cities are real but will we really need them in the future to solve the modern urban conundrum. On one hand, we can observe a huge increase in population and resource consumption and waste. On the other, nobody can fail to notice all the technological advances. This evolution in…
Twitter stats tools: How far can your Twitter bird chirp?
social media & social networks
04/11/2015
Twitter stats tools: How far can your Twitter bird chirp?
They say “word travels fast”, but today, it can travel the world in a few clicks. Twitter stats tools can help you find out where your Twitter has flown to? I recently re-activated my twitter account. Twitter stats tools: How far can your Twitter bird chirp? I’ve been sharing and…
B2B and social media: six success factors for businesses
digital marketing
29/10/2015
B2B and social media: six success factors for businesses
When it comes to social media, working in B2B with subject matter experts (SMEs) might seem like a bit of a challenge. On the contrary, our view is that social media is particularly useful in B2B. Let’s find out why. B2B and social media: a love story Firstly, it is important to…
Digital transformation: one size fits all does not apply
digital Transformation
26/10/2015
Digital transformation: one size fits all does not apply
What do a butterfly and the emission of water vapour have in common? At first sight nothing, except that both are the results of a transformation, the latter of a certain quantity of water, the former of a caterpillar. Nobody would usually compare both, since the nature of these transformations, the…
B2B Sales: Forrester report predicts the end of salespeople
Marketing & Innovation
22/10/2015
B2B Sales: Forrester report predicts the end of salespeople
In this article, we discuss how different sectors such as banking and accounting were affected by the growth of digital transformation. We emphasise the impact digital transformation has on sales. The B2B sales sector was considered to some extent protected from the transformation wave. But it somehow appears to be…
Adblocking: a cat-and-mouse game built on trust
digital marketing
20/10/2015
Adblocking: a cat-and-mouse game built on trust
Adblocking is a hot topic these days. A never ending cat and mouse game between advertisers and consumers in which ingenious developers are constantly finding new ways of avoiding or trying to avoid advertising pressure. What Adblocking is showing us too is a lack of trust on the part of…