Month: July 2014

Taking the Wraps off Product Packaging
Marketing & Innovation

Taking the Wraps off Product Packaging

A selection of creative product packaging with some very good and very innovative ideas. I have found out that just before going on vacation, rather than write yet another piece about the future of marketing or innovation, we browed the Web a bit in the search for ideas. That’s how…
Thought for the Day in Earnest
digital marketing

Thought for the Day in Earnest

Thought for the day “To live is not to learn but to apply” said Ernest Legouvé, a French dramatist, and co-author of Adrienne Lecouvreur. A motto I could have made my own and actually did. May Ernest be with you.
Vendor Relationship Management (VRM) Is The New CRM
digital marketing

Vendor Relationship Management (VRM) Is The New CRM

What if VRM were the new CRM? The concept of vendor relationship management isn’t quite new. It’s been around for at least four years as far as I can remember from my earlier work on the subject at the end of 2010. At the outset, I must admit the concept…
6th Webit Congress 2014: a viral marketing campaign worthy of note
digital marketing

6th Webit Congress 2014: a viral marketing campaign worthy of note

The 6th Webit congress will take place in Istanbul on Oct 1-2, 2014. The congress launched an initiative which I found very interesting from a viral marketing point of view and I wished to tip my hat to them as well as make a bit of publicity for my application. After all, one should…
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