Month: May 2014
Reinventing Marketing at Adobe Summit 2014
Adobe marketing
14/05/2014
Reinventing Marketing at Adobe Summit 2014
The first presentation I attended at Adobe summit 2014 in London today was the morning keynote and it’s so packed with information that I still wonder, while I’m writing these lines, how I can summarise so much information. Here is my account of this morning’s keynote in which Adobe delivered…
Web design and user experience: simple is beautiful
digital marketing
09/05/2014
Web design and user experience: simple is beautiful
I am sick and tired about hearing people focus on web design when they should be focusing on user experience and content. User experience and content aren’t about html5 (let alone Flash! Heaven forbid…) but about optimising quality, interest, readability and click-throughs. Web design and user experience: simple is beautiful…
Brands on Social Media: Start With Strategy, Not Listening
social media & social networks
05/05/2014
Brands on Social Media: Start With Strategy, Not Listening
On Social Media, brands should start with strategy, not social media listening Lahaix declares. Today’s selection is my friend Dominique Lahaix’s piece on Ecairn’s blog. Ecairn is a leading social media influence measurement and management tool, primarily aimed at gauging influence and building networks of bloggers in a co-creation spirit.…