Enterprise Social Networks: Enterprise 2.0 Summit in Paris Feb 10-14

enterprise social networksA few days ago, I had the opportunity to interview Bjön Negelmann, the creator and organiser of the enterprise 2.0 summit which is due to take place in Paris on the 10 – 12 February 2014. This event is the unmissable conference on the subject of enterprise social networks and will not only be the chance for the audience (100 – 200 professionals from the ESN market and clients) to listen to some of the most inspiring speakers on the subject, but also to interact with each other in some very exciting workshop sessions. Here are in a few bullet points, the most important takeaways from Bjorn’s interview:

enterprise social networks

 

Enteprise 2.0 Summit: The Enterprise Socal Network Event

  • France is considered by Bjorn as the centre of Europe. The event is definitely international and moved away from Germany a few years ago in order to open up to the rest of Europe even better than it had done before
  • The European market is as usual very varied, if we except multinationals which tend to be pretty much the same throughout the continent. Bjorn however describes the SME market as a very local market for each of the countries involved, with 3 major hotspots being the usual suspects (UK, Germany and France).
  • Regarding enterprise social network adoption, Bjorn has established a 3 tier hierarchy of companies having embarked on enterprise social network projects:
    • first, the first generation projects, mostly in big companies, which tend to be “stuck in the Middle”. These accounts started off with management support and failed to gain momentum within a broader employee base,
    • Secondly, the new players, still mostly in big companies, with major examples like Solvay or Bosch, who are coming late in the game, but are better implementing enterprise social networks with a broader managerial vision,
    • Thirdly, SMEs all over Europe which are leapfrogging all the other types of clients because they tend to be more agile and more business focused.

Don’t miss the Enterprise 2.0 Summit of which Media Aces is a partner

Yann Gourvennec
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Yann Gourvennec

CEO & Founder at Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He has been a member of socialmedia.org from 2008 till 2013 and he co-founded Media Aces, the French Association for enterprises and social media. He is a lecturer, a keynote speaker, an author and blogger. His upcoming book Mastering Digital Marketing Like A Boss will be published soon. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing, in partnership with Effiliation.
Yann Gourvennec
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One comment on “Enterprise Social Networks: Enterprise 2.0 Summit in Paris Feb 10-14

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