Year: 2014

The *real* Internet of Things Isn’t The One You Think
Web, Internet and the Economy

The *real* Internet of Things Isn’t The One You Think

The Internet of things is, in my honest to God opinion, a very weird topic. First and foremost, it’s as old a theme as the Internet itself. I first started to hear about connected fridges in 1996, even though it never quite happened[1] and the subject has re-emerged a few…
ECommerce: a Dire Need of Online Dispute Resolution
digital marketing

ECommerce: a Dire Need of Online Dispute Resolution

The world of eCommerce is in dire need of Online Dispute Resolution (ODR). These are my minutes from the discussions amongst the members of the private Youstice* meeting which took place in Prague on October 18-19, 2014 at the Aria hotel, right in the centre of the Czech capital, and barely…
Rule of three: More Competition Leads to Less Competition
digital marketing

Rule of three: More Competition Leads to Less Competition

today’s selection is a (very old post) dated 2006, taken from this very blog … More Competition Leads to Less Competition (rule of three) … in which I was commenting on a book entitled “the rule of three”. I realise that this analysis is still – or maybe more than…
Taking the Wraps off Product Packaging
Marketing & Innovation

Taking the Wraps off Product Packaging

Today’s selection is… A selection of creative packaging with some very good and very innovative ideas. I have found out that just before going on vacation, rather than write yet another piece about the future of marketing or innovation, we would take some time off as and start browsing the Web…
Thought for the Day in Earnest
digital marketing

Thought for the Day in Earnest

Thought for the day “To live is not to learn but to apply” said Ernest Legouvé, a French dramatist, and co-author of Adrienne Lecouvreur. A motto I could have made my own and actually did. May Ernest be with you.
Vendor Relationship Management (VRM) Is The New CRM
digital marketing

Vendor Relationship Management (VRM) Is The New CRM

What if VRM were the new CRM? The concept of vendor relationship management isn’t quite new. It’s been around for at least four years as far as I can remember from my earlier work on the subject at the end of 2010. At the outset, I must admit the concept…
6th Webit Congress 2014: a viral marketing campaign worthy of note
digital marketing

6th Webit Congress 2014: a viral marketing campaign worthy of note

The 6th Webit congress will take place in Istanbul on Oct 1-2, 2014. The congress launched an initiative which I found very interesting from a viral marketing point of view and I wished to tip my hat to them as well as make a bit of publicity for my application. After all, one should…
Global Social Media Event (Live at 4:00 pm CET) #SMDay
social media & social networks

Global Social Media Event (Live at 4:00 pm CET) #SMDay

On June 24, visionary marketing will take part in a social media day hangout with Mashable and my community manager (US). The subject will be that of the global Web. There is a great deal to say about the social Web being global. Think about it: in Twitter, you are…
Reinventing Marketing at Adobe Summit 2014
Adobe marketing

Reinventing Marketing at Adobe Summit 2014

The first presentation I attended at Adobe summit 2014 in London today was the morning keynote and it’s so packed with information that I still wonder, while I’m writing these lines, how I can summarise so much information. Here is my account of this morning’s keynote in which Adobe delivered…
Web design and user experience: simple is beautiful
digital marketing

Web design and user experience: simple is beautiful

I am sick and tired about hearing people focus on web design when they should be focusing on user experience and content. User experience and content aren’t about html5 (let alone Flash! Heaven forbid…) but about optimising quality, interest, readability and click-throughs. Web design and user experience: simple is beautiful…
Brands on Social Media: Start With Strategy, Not Listening
social media & social networks

Brands on Social Media: Start With Strategy, Not Listening

On Social Media, brands should start with strategy, not social media listening Lahaix declares. Today’s selection is my friend Dominique Lahaix’s piece on Ecairn’s blog. Ecairn is a leading social media influence measurement and management tool, primarily aimed at gauging influence and building networks of bloggers in a co-creation spirit.…
Email: is it a necessary or unnecessary evil? – with Luis Suarez
social media & social networks

Email: is it a necessary or unnecessary evil? – with Luis Suarez

I have been a long time fan of Luis Suarez whom I was supposed to meet at the Enterprise 2.0 summit except that my clients decided otherwise. Fortunately, I was able to reach out to Luis and send him, ironically, my questions via email. That’s my point precisely. Email is…
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