Brogan Declares Social Media Not Dead But Boring

Today’s selection is…

exclamation-smallChris Brogan’s latest piece which shows that those who were in first, had to go out first too. I remember Chris from his presentation at Like Minds 2010 in Exeter where I keynoted too: he was passionate, energetic… and warning the world that something big was happening.

with Chris Brogan after Like Minds 2010

All that is gone now! three gazillion repetitive blog pieces later, you now know everything about how to optimise your corporate Twitter account and/or how to trick (or survive) Facebook’s ever-changing edge rank algorithm. Or rather, you don’t! because possessing focus focusing on tools is useless! Take a bit of hindsight with this piece and find out why…

by Chris Brogan

Isn’t it time we started telling bigger stories than this?

When Julien Smith and I wrote The Impact Equation, we had a very specific goal in mind: help people get attention, understanding, and eventually a relationship of value. We built the book around the premise that well-defined goals were needed to craft ready-to-understand ideas, and that people could build a platform to spread those ideas to a network of people who cared enough to share those ideas with others. That’s the simplest possible summary of the book.

What people maybe thought they were getting was a book about social media and social networks, about marketing and campaigns. Some people believe that’s what Julien and I do. Social media are a set of tools. They’re not all that interesting to talk about in and of themselves. The “gee whiz” has left the station. We want to talk about action– or if you’ll pardon the self-reference, impact.

via Social Media Isn’t Dead: It’s Boring.

Yann Gourvennec
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Yann Gourvennec

CEO & Founder at Visionary Marketing
Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He has been a member of socialmedia.org from 2008 till 2013 and he co-founded Media Aces, the French Association for enterprises and social media. He is a lecturer, a keynote speaker, an author and blogger. His upcoming book Mastering Digital Marketing Like A Boss will be published soon. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing, in partnership with Effiliation.
Yann Gourvennec
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