Month: July 2012

Name a few examples as to how social media management has helped Orange get more brand awareness? My tips for social media management in Romania and elsewhere (5/5) In most markets in which it operates in the consumer space, Orange has a very good brand awareness not to say the…

What do you think the ratio for the implementation of social media campaign should be in the entire media budget of the company? How was this situation at Orange? To begin with, I do not like the term “campaign” which I find too military and aggressive. Eventually, social media marketing…

This is the script of an interview I gave for a Romania business journal "Business Review Romania" in June 2012. The interview is published in instalments. This is part 3 of 6 Can you give us 5 tips as to how company can manage a crisis through social media? In…

This is the script of an interview I gave for a Romania business journal "Business Review Romania" in June 2012. The interview is published in instalments. This is part 2 of 6 Give us 5 tips for a Romanian company (a corporation, and medium-size company) to build brand awareness with…

This is the script of an interview I gave for a Romania business journal "Business Review Romania" in June 2012. The interview is published in instalments. This is part 1 of 6

On June 28th, 2012, just before I spoke at the marketforce future of cards and payments conference in London, I was lucky enough to attend Jacob de Geer’s presentation on iZettle, a POS payment terminals solution. De Geer started his career by being the first employee of Tradedoubler as its…

4 business model suggestions for Facebook to monetise its platform by Alban Fournier. Alban is a graduate from Essec Management School in Paris. He has proficiency in Management, Change Management, Marketing and Consulting services. He has worked on various engagements with Schneider Electric and Tencent, the leading Chinese Internet company.…

Intuit is a company offering business financial solutions for small businesses. It has been awarded great distinctions including the great place to work award by Fortune. This presentation was delivered by Björn Ühss, global social media manager at Intuit. It was about the changing landscape and mindset of Social Media:

Last week I had the chance to bump into Sarah Goodall from SAP; I was very pleased to see her at the usefulsocialmedia conference in London one year after being acquainted with her at a marketing conference in London. Sarah is one of our best social media practitioners in the…