Month: June 2012

Below is an email I received this very morning. Twitter has just changed its strategy – according to the issuer – and LinkedIn, as a result, will no longer be able to relay your tweets automatically. This is a new battle between the warring factions of social media platforms and…

2012 was year one when the Chinese Internet industry started to take off. Here is how and why with details about its current prominence. What is currently planned at Alibaba, Tencent, Sina, and Baidu worth an additional paper. My duty is to continue the story published last year and called…

Stephen Harrison (photo), Chief Executive , Nation Fraud Authority (NFA) delivered a presentation on June 28 regarding the importance of fraud in advanced payment methods in the UK at the marketforce future of cards & payments conference: the National Fraud Authority was set up by a response to fraud by…

I didn't do any more reporting from the usefulsocialmedia conference yesterday as I was involved in the moderation of a number of panel sessions and I had my presentation in the evening. Talking of which, here it is, all available on slideshare.net/orange, under a creative commons licence. In that presentation,…

Richard Ayers (a former BBC journalist) has worked for Manchester City and BFI (British Film Industry) recently and he has shared his experience running social media for both of these organisations at the usefulsocialmedia conference today. BFI has been around for 100 years and is behind each and every film.…

Tess Tucker is head of digital marketing for JustEat. JustEat is an aggregator of local takeaways. Just go to justeat.co.uk. The company is originally from Denmark (founded in 2001) and has just over 12,000 (1/3 of the total) restaurants in the UK. A few takeaways from JustEat takeaway online service…

The second usefulsocialmedia presentation this afternoon was presented by Christian Kamhaug from Scandinavian airline SAS. Scandinavians are known for flying a lot for business. And Scandinavians have 5 weeks holidays so they fly a lot for leisure too; also because Summers are wet and cold in Scandinavia and they want…

The first afternoon session at the usefulsocialmedia conference Nissan - David Parkinson, General Manager of Social & Digital engagement for EMEA & India (@dave_nissan). Dave introduced his pitch by saying he is not an “expert” that we all learn from our mistakes … I have made that statement very often…

KLM’s Anna Ketting showed us how to pilot social media for one’s clients’ benefit. She was presenting for KLM today at the usefulsocialmedia conference. Her presentation was definitely aimed at better using social media for customer interaction. KLM has a small home country and market. 70% of its traffic to KLM.com…

This was the second panel at the useful social media conference and it was devoted to customer interaction. This is the report for part 1 in the panel with Lennart Boorsma who works for Heineken (Global Brand Team). The moderator was Mike McGrail from the SocialPenguinBlog

On June 25, I attended the Usefulsocialmedia conference in London, at the Marriott Regents Park. The first panel was dedicated to social media governance. “Everybody now has a printing press” , so that this creates huge issues in terms of Governance; anyone can publish anything, and to what degree should…

The Silicon entrepreneur explained that there are 2 main groups of hotel bookers. One is for people who have the time to book in advance, be it for business or leisure, whereas the other group is impulse bookers. These are the ones that Hoteltonight is catering for: “they are presented…