Month: May 2012
Social Marketing: This is the Age of Self
social media & social networks
31/05/2012
Social Marketing: This is the Age of Self
Social marketing sounds like the age of Self “There’s people doing frightfully well, there’s others on the shelf […] this is the age of Self” Robert Wyatt Social Marketing: What if it were the Age of Self We’re in 2012 and 8 years after O’Reilly coined the 2.0 moniker, I…
Wikipedia by numbers
Digital technology
30/05/2012
Wikipedia by numbers
A little while ago, I published a series of articles about Wikipedia, following a conference which took place last October in Amsterdam. Thanks to the open-site.org website, here is a little illustration of the prominence of the online encyclopaedia. Worthy of note is the fact that, after a long and…
Verizon: using crowdsourcing to get products right – or wrong
social media & social networks
24/05/2012
Verizon: using crowdsourcing to get products right – or wrong
A few weeks ago in San Francisco, I attended the fiftieth Blogwell presentation since the beginning. Laurie Shook is portfolio leader at Verizon, a leading US telecom operator. She is a product marketer who uses social media, not a social media expert and she even describes herself as a “marketeer…
social media will be part of everything businesses will do
social media & social networks
21/05/2012
social media will be part of everything businesses will do
Is social media a gimmick or not when it comes to businesses? On May 16, I delivered a keynote at the Ronewmedia conference in Bucharest, the capital of Romania. Ronewmedia will actually change names, in order to become ICEEFEST, that is to say, the Interactive Central and Eastern European…
10 Major Trends In Corporate Social Media Management
Marketing & Innovation
14/05/2012
10 Major Trends In Corporate Social Media Management
8 years after its introduction – and a few name changes – Corporate Social Media can no longer be considered as an innovation. We have clearly hit the third wave of its implementation in Corporate environments, that is to say the structuring of collaborative web initiatives in order to scale…
Mobility in retail industry: main security challenges and prospects
digital marketing
09/05/2012
Mobility in retail industry: main security challenges and prospects
Mobility in retail industry: main security challenges and prospectsThis is an original guest post by Roger Hockaday (picture below and bio at the end of this piece), Aruba Networks. Aruba’s Atmosphere Corporate blog is dedicated to mobile devices. Aruba Networks is a leading provider of next-generation network access solutions for…
Is Sir Tim Berners Lee ’s view one-sided?
Marketing & Innovation
02/05/2012
Is Sir Tim Berners Lee ’s view one-sided?
today’s selection is … A report from Edouard Austin in my team at Orange who was attending the WW2012 keynote speech by one of the Web’s founders, Sir Tim Berners Lee who issued a clear warning as to the growing threat to freedom of speech on the Internet. In that…
