Day: February 8, 2012
Byron Sharp: debunking the myths of marketing “How Brands Grow”
Marketing & Innovation
08/02/2012
Byron Sharp: debunking the myths of marketing “How Brands Grow”
Marketing myths are numerous. They are like religious beliefs, they spread and converts repeat them without trying to question their relevance. Once in a while, a business book appears which changes your perception of things forever. Such business books are inspirational (Crossing the chasm in 1992 for instance), some are…
