Month: February 2012

I had the opportunity to attend a Press conference organised by Kaspersky security. Eugene Kaspersky himself was present for this big announcement in mobile security. The firm is already widely known for its PC protecting suite and today it made a few important announcements related to its release of parental…

Ehealth is no longer a dream and we had further evidence of this at Mobile World Congress today in Barcelona while visiting the “connected house” pavilion. Let’s zoom into these solutions of a very very near future in which our health and namely that of elderly citizens will be (ethically)…

It may seem strange but somehow, I’m not entirely certain that innovation is always where you think it is. Sometimes it lurks in corners, or even is conspicuous but you were looking in another direction. Perhaps that’s what happened at showstoppers on February 26th (a preview event before MWC in…

First few slices of technological innovation at the 2012 MWC event. You certainly know you are in Spain when you can spot the Patanegra at a buffet, but the motivation for the happy few who were present and invited act the showstoppers event in Barcelona today, didn’t quite come for…

Joanne Jacobs was presenting today at Lincuplive, a great social media conference put together by our friends Celia, Glenn and Tim and today was a very special day. It was Joanne’s last UK appearance as she is returning to Australia and will be leading the 1000heads WOMM company down under.…

Here’s my top blogging team for the MWC 2012 event. In the telecommunications industry, everybody knows about the mobile world congress. The yearly event, which has been hosted in Barcelona for quite a few years now, is the obligatory focal point for all the players in that industry: carriers, service…

The Chinese Internet is now conquering the world. In a previous series, Alban Fournier, a young French professional who fell in love with Asia warned us that China was the next worldwide International giant in the making. In this piece, he is expatiating on this previous report and delving into…

Marketing myths are numerous. They are like religious beliefs, they spread and converts repeat them without trying to question their relevance. Once in a while, a business book appears which changes your perception of things forever. Such business books are inspirational (Crossing the chasm in 1992 for instance), some are…

Just before I post a 2 part piece on Byron Sharp's "brand that grow" marketing opus, here is a link he added on his blog to a facebook "fan" survey which shows that engagement rates are extrelmely small; a conclusion I've already made a number of times, underlying the "cyberbabble"…

Today's selection is ... My 2 cents on the future of Social Media for enterprises after 5 years of field practice as Director of Digital Media at Orange Business Services and - more recently - the Orange group. All of this courtesy of Bob Pearson on the Pre Commerce blog.…