12/7/11

5 tips for organising social media teams in large organisations (2/5)

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This is part 2 of the synopsis of my Figaro Digital presentation in London on November 23, 2011. In order to gather all parts, click or use the following short link: http://bit.ly/figaroyag11 

[all photos by Yann Gourvennec: http://bit.ly/picasayann]

In Social Media as in many other areas, we are learning as we go along, but we have discovered that there are certain methods which worked well for us and I will be sharing them with you today. We aren’t probably doing everything right, but we are learning every day and experimenting a lot. As I keep saying, there is no such thing as a social media expert, we are just social media practitioners.

2. it all starts with your team

Team involvement is key. It’s the foundation for sound change management. First, one has to establish credibility, then find change agents, and last but not least, ensure that one educates, encourages and supports employees. The coordination team is at the centre of the hub and spoke approach.

Our role in the Web and Social Media team is to develop and promote our corporate website Orange.com (2nd largest French Corporate Website), to coordinate Web and social media efforts, at home and Worldwide.

As a matter of fact, our role extends beyond Facebook (or Twitter, G+ etc.) page management, it’s a coordination effort. And coordination starts with practice. How on earth would we be able to share best practices if we didn’t practice ourselves?! Tools are interchangeable, but people and knowhow aren’t, and some if not most of the knowledge has to be developed in-house, this is something I am very keen on.

Our tasks therefore extend beyond social media monitoring, we actually master (or try to master) all the facets of Social Media engagement including Digital Brand Content creation – there is someone in my team dedicated to the facilitation of the http://live.orange.blog which is more than just a blog, but a platform for both internal and external partners to exchange. This involvement turns us into internal consultants so as to be able to advise people on their Social Media Engagement and presence. Our job is not to artificially manage fan pages but to fit these tasks into the overall picture of Web communications. Over the years, we’ll see more and more of that knowledge and knowhow applied to other fan pages than our own, and devoted to the networked promotion of other entities. This is indeed starting now.

to be continued …

12/7/11

LeWeb Paris 11: don’t miss a thing thanks to our blogging team

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From December 7-9, I will be taking part in Le Web in Paris and leading an international team of bloggers from and outside Orange

Readers who are not able to make it to the event will nonetheless be able to keep in touch with what happens in Paris at Le Web thanks to our twitter handle @orange, which will lead them to the right resources on blog and other media. The #leweb hashtag will also be funnelled through Orange Timeline so you can see, not only what we are going to tweet and post during the event, but all the content provided by all users talking/writing about the event.

Discover our Social media team’s members

Glenn Le Santo
Writer. Journalist. Broadcaster. Photographer. PR. Social Media commentator. Speaker. His specialties are social media, mobile, people, travel
Twitter @lesanto

Camille Bouiller
High Tech enthusiastic, he writes regularly on Presse Citron High Tech blog to talk about web news, and to share his developper work experience
Twitter @nephthys

Camille Jourdain
Social Media Manager at Up 2 Social, blogger (his own blog and a collaborative one, Locita). Social media enthuastic
Twitter @camj59

Laurent Moulinier
Mobile Marketing Strategy Marketer (at Orange France) – SoLoMo evangelist. His specialities are social, local, mobile, mcommerce, etourism, startup, entrepreneurship
Twitter @laurent_local

Raphaelle Laubie
Health 2.0 Serial Entrepreneur, Corporate Affiliate Lecturer at ESCP-Europe, operating on Soft Skills, Organizational Behavior, Web 2.0 and Open Innovation topics
Twitter @raphaellelaubie

Kevin Dicop
Social Media Manager, Blogger and Community Manager for MyCommunityManager – Former Mba EBusiness ESG student. Web, travel, street art and cooking geek enthusiastic
Twitter @KDicop

Lise Janody
President and chief content strategist at Dot-Connection, a small, fully bilingual consultancy based in Paris, France. Content and web management
Twitter @lisajanody

Stewart Baines
Co-founder of Futurity Media with Anthony Plewes. Stewart’s focus in Futurity Media is in emerging technologies, social media and future gazing. A graduate of philosophy & science, he has studied futurology & foresight to post-grad level.
Twitter @stewartbaines

Orange Group social media team

Lionel Fumado, Social media manager at Orange Group
Twitter @lionelfumado

Céline Louis, Live blog chief editor and blogger at Orange Group
Twitter @celine_louis

Alexandra Operto, Social media project manager & community manager Orange Group
Twitter @aoperto

Yann Gourvennec (yours truly), Director, Web Digital Media & Social Media at Orange Group
Twitter @ygourven