Month: November 2011

Despite appearances, red tape is good for business!
Marketing & Innovation

Despite appearances, red tape is good for business!

Red tape is good for business! So I read in an article published in the “briefing” section of Time magazine dated November 14, 2011 (“The Deregulation Myth: Ignore the rhetoric, nations with more rules grow faster). In this article, Time magazine have produced their own info-graphic from data taken from the World…
API jungle: What brands should do with this surfeit of APIs
Digital technology

API jungle: What brands should do with this surfeit of APIs

As I started writing this article at the beginning of October 2011 , the http://www.programmableweb.com/[1] web site indicated on its home page that it has identified 4007 APIs and 6175 mash-ups on a global footprint: At the moment you are reading this piece on the Visionary Marketing, I am certain…
Jimmy Wales Describes What Wikipedia is Really About
Web, Internet and the Economy

Jimmy Wales Describes What Wikipedia is Really About

On October 26, I attended the IStrategy conference, which took place in Amsterdam. I was there to deliver a keynote on social media are ROI/ROE. Still, I must confess I also attended the conference to listen to Jimmy Wales who gave us an overview of his celebrated online encyclopaedia: Wikipedia.…
iStrategy Amsterdam: measuring ROI/ROE in Social Media initiatives
digital marketing

iStrategy Amsterdam: measuring ROI/ROE in Social Media initiatives

Measuring ROI/ROE in Social Media initiatives isn’t easy. As announced in a previous post, I was keynoting at the  iStrategy conference in Amsterdam on Oct. 26. On top of the short video clip which I have recorded with my team in order to introduce the keynote, I have also prepared a fully-fledged slidecast…
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