Month: October 2011

Today’s annoying announcement by Social Media influence analysis tool Klout. I suddenly discovered that my score had been significantly downgraded to 52 and the “specialist” category, all down from 65 or 67 and the “broadcaster” status. I then realised that all users had been downgraded too. To top it all,…

This morning the first-panel discussion at the Istrategy digital conference in Amsterdam was entitled “Audience Engagement, User Experience and Social Monetisation”. Angry Birds: no one has cracked the value of a Facebook fan Amber Osbourne kick-started the panel by saying that “you have to forget that you are B2B or…

Social Media ROI isn’t easy. As announced in a previous post, I will be keynoting at the forthcoming iStrategy conference in Amsterdam on Oct. 26. In order to introduce this keynote, I have recorded a short video clip with my team which you can visualise if you click the picture…

Change management lessons are not to be found in books but in the field. On the 19th of October 2011, in Exeter in Devon, I delivered a keynote at Like minds. It was entitled “confessions of an intrapreneur.” It was made of these anecdotes and tips, which were all used to…

One of Forbes's contributors, Tim Worstall (profile here) , has this story about Google+ and its supposed demise, in which he shows that in fact, Google's network is still growing. That seems to be th ecase, with Larry Page's announcement of 40 million users last Thursday. It has yet to…

PepsiCo isn’t really a brand name you will naturally associate with the word ‘innovation’. One may be wrong though. PepsiCo UK, the company behind famous CPG brands such as Gatorade, 7up or Walkers may not be a high-tech giant as such but it has a knack for joint innovation anyway. Pepsico: from…