Year: 2011

Years are measured in the intensity of our experience
Web, Internet and the Economy

Years are measured in the intensity of our experience

Years aren’t measured in just months and days but in the intensity of our experience November 15th wasn’t quite a day like the others. Woken up in our New York City hotel room by an SMS alert at two in the morning, we learned that the police were evacuating Zuccotti Park. …
42 tweetable marketing truths you should know about
digital marketing

42 tweetable marketing truths you should know about

Pamela Vaughan's highly enjoyable "truth vs. myth" tweettable piece on Marketing at Hubspot. Enjoyable for sure, but you should take these numbers with a pinch of salt. Much as I believe in the power of social media, my field experience has shown that Facebook is not a catch-all tool for…
LinkedIn is adding 2 new users every second says LinkedIn Head
b2b marketing & sales

LinkedIn is adding 2 new users every second says LinkedIn Head

LinkedIn is aiming at keeping its users happy. In terms of Social Media, Facebook springs to mind with its 850 million users and growing every day. Yet, there is another social media behemoth which launched in 2003 and has only – even though only in this case is very relative –…
5 Top tips for organising social media teams in large organisations
social media & social networks

5 Top tips for organising social media teams in large organisations

This is the session synopsis of my keynote presentation at Figaro Digital in London on November 23, 2011. I only used a few slides which I will provide later on. In this presentation I gave my tips for organising social media teams in large organisations, based on my current experience…
Despite appearances, red tape is good for business!
Marketing & Innovation

Despite appearances, red tape is good for business!

Red tape is good for business! So I read in an article published in the “briefing” section of Time magazine dated November 14, 2011 (“The Deregulation Myth: Ignore the rhetoric, nations with more rules grow faster). In this article, Time magazine have produced their own info-graphic from data taken from the World…
API jungle: What brands should do with this surfeit of APIs
Digital technology

API jungle: What brands should do with this surfeit of APIs

As I started writing this article at the beginning of October 2011 , the http://www.programmableweb.com/[1] web site indicated on its home page that it has identified 4007 APIs and 6175 mash-ups on a global footprint: At the moment you are reading this piece on the Visionary Marketing, I am certain…
Jimmy Wales Describes What Wikipedia is Really About
Web, Internet and the Economy

Jimmy Wales Describes What Wikipedia is Really About

On October 26, I attended the IStrategy conference, which took place in Amsterdam. I was there to deliver a keynote on social media are ROI/ROE. Still, I must confess I also attended the conference to listen to Jimmy Wales who gave us an overview of his celebrated online encyclopaedia: Wikipedia.…
iStrategy Amsterdam: measuring ROI/ROE in Social Media initiatives
digital marketing

iStrategy Amsterdam: measuring ROI/ROE in Social Media initiatives

Measuring ROI/ROE in Social Media initiatives isn’t easy. As announced in a previous post, I was keynoting at the  iStrategy conference in Amsterdam on Oct. 26. On top of the short video clip which I have recorded with my team in order to introduce the keynote, I have also prepared a fully-fledged slidecast…
Social Media Influence: Klout Scores are like Moveable Goalposts
social media & social networks

Social Media Influence: Klout Scores are like Moveable Goalposts

Today’s annoying announcement by Social Media influence analysis tool Klout. I suddenly discovered that my score had been significantly downgraded to 52 and the “specialist” category, all down from 65 or 67 and the “broadcaster” status. I then realised that all users had been downgraded too. To top it all,…
Angry Birds: no one has cracked the value of a Facebook fan
social media & social networks

Angry Birds: no one has cracked the value of a Facebook fan

This morning the first-panel discussion at the Istrategy digital conference in Amsterdam was entitled “Audience Engagement, User Experience and Social Monetisation”. Angry Birds: no one has cracked the value of a Facebook fan Amber Osbourne kick-started the panel by saying that “you have to forget that you are B2B or…
iStrategy Amsterdam : keynote on social media ROI/ROE
Marketing & Innovation

iStrategy Amsterdam : keynote on social media ROI/ROE

Social Media ROI isn’t easy. As announced in a previous post, I will be keynoting at the forthcoming iStrategy conference in Amsterdam on Oct. 26. In order to introduce this keynote, I have recorded a short video clip with my team which you can visualise if you click the picture…
Change management: 9 lessons for implementing change
digital Transformation

Change management: 9 lessons for implementing change

Change management lessons are not to be found in books but in the field. On the 19th of October 2011, in Exeter in Devon, I delivered a keynote at Like minds. It was entitled “confessions of an intrapreneur.” It was made of these anecdotes and tips, which were all used to…
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