Month: May 2010

B2B is the future of social media
b2b marketing & sales

B2B is the future of social media

What if B2B were the future of social media? Time and time again, I have heard people say that B2C is better suited to social media than B2B. As a matter of fact, I am not at all sure about that. The fact that fewer B2B brands are jumping on…
A description of the Social Web in just five words
social media & social networks

A description of the Social Web in just five words

A while ago, I was asked to describe the Social Web with just 5 keywords. Here they are as well as the reasons why I chose them. A description of the social Web in just five words disclosure: social is about changing the way we communicate. It is therefore about transparency…
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