On Nov 10th, 2009 I was in Atlanta presenting at Blogwell on behalf of Orange Business Services, presenting our social media strategy and explaining how, why and what we did online to increase our brand advocacy.
Increasing brand advocacy with Social Media
According to the influencermarketinghub, Brand advocacy is the ‘most valuable marketing strategy today’. Here is their definition of the term.
“Brand Advocacy simply means that the people who are closest to your brand and love the product or services, will continue to show support for your brand by promoting the organization organically to new audiences.”
SMBC posted the video recording of our presentation. Assuming your firewall isn’t going to block Vimeo, we kindly invite you to view the recorded session per below.
Here is the introduction to the video by the SMBC representatives:
In his BlogWell Atlanta case study presentation, “Succeeding in Social Media Initiatives,” Orange Business Services’ Head of Internet & Digital Media, Yann Gourvennec, explained how they’re finding success in social media as a business-to-business brand.
Yann’s case study covered how they’re finding passionate buyersThe B2B purchasing process is the result of a long life cycle often linked to a contract as there are many people to convince. online that advertising cannot reach, how they are using video, and how they haveve used social media feedback to improve their products.
About Blogwell and Social media
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council. The Social media business council is now called socialmedia.org
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Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.
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