Month: July 2009
A Search Engine Optimisation survival guide for marketing managers
digital marketing
16/07/2009
A Search Engine Optimisation survival guide for marketing managers
There is one topic which tops the list from a digital marketing point of view and it’s Search Engine Optimisation (aka SEO). It is indeed one of the most important levers for bringing traffic to a site. I can barely think of a Marketing manager I have bumped into in the past…
web 2.0 ethics enforced by New York City Attorney General
social media & social networks
15/07/2009
web 2.0 ethics enforced by New York City Attorney General
Web ethics are vital for this industry. There are still people who doubt that Marketing accountability is a must. Golden rules for 2.0 including disclosure, transparency and openness are not ( repeat not) an option. For those people, here is the living proof that posting fake positive comments (a practice known as…
Social Media conversations are the primary goal for marketers
social media & social networks
06/07/2009
Social Media conversations are the primary goal for marketers
Social Media conversations are of paramount importance. Bob Pearson, has just been appointed President of the newly rebranded Social Media Business Council (*) after a successful stint as Vice President, Communities and Conversations at Dell. Bob has been kind enough to agree to answer our few questions on behalf of…
Blog Council is dead, long live Social Media Business Council!
social media & social networks
02/07/2009
Blog Council is dead, long live Social Media Business Council!
Of course, we knew already about it, but it’s been made public only recently that the late Blog Council has changed its name to Social Media Business Council (aka SMBC). We are very pleased to be able to relay that information (note: I am a proud member of SMBC) and…