Month: March 2009

8 reasons businesses love Social Media, for good or not so good reason
social media & social networks

8 reasons businesses love Social Media, for good or not so good reason

Why do businesses love social media? I have come across many executives from various countries and diverse backgrounds, and it seems that they fall in either of 2 categories: those who love and those who hate Social Media (née Web 2.0). To many a big logo, social media is fascinating…
8 Tools For Online Reputation Management (ORM)
Web, Internet and the Economy

8 Tools For Online Reputation Management (ORM)

Managing one's online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a photograph on one's facebook profile in which he or she is holding a glass of champagne and assuming weird poses (and God knows I came across…
When innovating wrong questions are the right questions
Content Marketing

When innovating wrong questions are the right questions

When innovating wrong questions are the right questions. On March 4th, 2009, I was able to meet and have breakfast with, at last, and after a few missed opportunities,  Alain Thys in Paris. Alain is one of the partners of futurelab, a consultancy based in Belgium (of which he originates)…
Economic downturn shouldn’t deter job seekers bnet expert says
digital marketing

Economic downturn shouldn’t deter job seekers bnet expert says

Catherine Hearn – a seasoned expert at Heidrick & Struggles, an exec search company, and a Bnet columnist,  has this interesting story on Bnet about job seeking in the current downturn. And I think she has a very valid point. After all, if an executive search is saying that there are…
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