Month: July 2008

Social Community marketing isn’t always plain-sailing. Setting up one’s company is a difficult task. Stephanie Stewart wrote this very honest and straightforward report of her new social media venture entitled WiseOz. I thought that this report would be very beneficial to all our readers who are thinking of creating a…

Is user-friendliness sufficient to drive marketing success? Very often, I hear people say that you have to make your end-users’ lives easier to generate marketing success. However paved with good intentions this statement may be, I did ask myself the question of whether making users’ lives easier is a sustainable…

UGC aka User-generated content is not new. It may even have been borne before the Internet. Let’s see why it is at the heart of all things online. Rejoice ye visionary readers, rejoice!  The tide of marketing is turning at last.  After more than 13 years of battling against autistic…

You’ve only got 3 days left but I guess some of you may have a go at it anyway. These guys from Moonjee are offering cash prizes if you take part in their collaborative marketing experience and help him with their new venture. Take your chances and good luck! IDEA…