Month: June 2008
E-commerce marketers increasingly investing in online capabilities
digital marketing
26/06/2008
E-commerce marketers increasingly investing in online capabilities
With e-commerce growth rates predicted to decline, online businesses wishing to outperform competition and gain market share, are increasingly required to invest in order to differentiate themselves, deploy richer and innovative applications and deliver more personal, compelling and engaging online user experiences. Scene7, part of Adobe Systems, released the results…
Internet : the changing face of journalism by Rachel Meranus
Marketing & Innovation
24/06/2008
Internet : the changing face of journalism by Rachel Meranus
Could the Internet change the face of journalism for ever? An article by Rachel Meranus: PR Teaching Old Dogs New Tricks Understanding the changing face of journalism can be the key to getting more coverage for your business is providing insight in the media revolution which is unfolding before our…
2.0 is dead, long live Social Media
social media & social networks
09/06/2008
2.0 is dead, long live Social Media
Fred Cavazza, one of our most influential Gallic web experts has an interesting story in English about the fact that the 2.0 phrase - originally coined by O'Reilly in 2004 - has been oversold and is now slowly but surely replaced by another buzz word, i.e. 'Social Media'. Sure enough,…
