Month: August 2007

About innovation, novelty, the Internet, web 2.0, and the halo effect
Digital technology

About innovation, novelty, the Internet, web 2.0, and the halo effect

You might believe that I’m getting obsessed with The Halo Effect, Phil Rosenzweig’s latest book (see previous article on the Ideo shopping-cart and the halo effect on his blog). To an extent I am ready to admit to it, but once again, I think this is an important book, one…
The Ideo shopping cart and the halo effect. What is – really – good design?
Marketing & Innovation

The Ideo shopping cart and the halo effect. What is – really – good design?

Almost anybody interested in innovation knows about the Ideo process and the well-famed Ideo shopping cart video shot for ABC. It is indeed a staple for innovation seminars and a renowned example of faultless creativity methodology. In an ABC video, you will see the Ideo team challenged about the redesign…
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