Month: May 2007

Tentative segmentation of pro and anti Second Life behaviours
Digital technology

Tentative segmentation of pro and anti Second Life behaviours

While I was posting an article on http://www.marktd.com, I came across this very interesting post about second-life. The very politically incorrect idea that second life may not be the promised Eldorado is actually a frightening prospect to many. But as Marketing is the subject here, the very conventional Marketing idea…
The living proof of Wikinomics and the Power of Us
social media & social networks

The living proof of Wikinomics and the Power of Us

We all know about Wikinomics, Don Tapscott’s latest contribution to our world of changes. One may think that Tapscott’s exposé is a little bit theoretical and judging by the number of people of all nationalities whom I have met recently and who still wonder what a wiki is, one may…
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