Month: September 2006

In a Chicago Business article BCG’s head of global innovation practice James Andrew is putting his trotters in the trough: Innovation is no longer an option, he tells journalist Samantha Stainburn. Before the world got so flat, cost differentiation was enough to position an average big company but this is…

1to1 analysed why companies like Google, Apple and Symantec are more likely to be promoted than others. The notion of ‘net promoter’ is introduced by loyalty Expert Fred Reichfeld and is used to measure what brands are ranking high on the agenda of users who could recommend these brands to…

I have interviewed Susan Blackmore, author of “The Meme Machine”. In this interview, Susan reminded us of the basics of Memetics and the Meme concept?” Memes and Memetics: Why we copy each other Susan Blackmore – “The term ‘meme’ was coined by Richard Dawkins in his 1976 book The Selfish Gene.…

This whitepaper is the foundation for the Joint Innovation Program, the program that I have developed for Orange Business Services. It is aimed at delivering joint innovative projects, mainly in the framework of outsourcing contracts. A methodological perspective on joint Innovation [exceprts] A high-level view When innovation is discussed, people often…