Month: June 2006

Customer Experience Marketing (CEM) Book – a sneak preview
livres marketing

Customer Experience Marketing (CEM) Book – a sneak preview

This is a sneak preview into the forthcoming Customer Experience Management opus by Caru, A. and Cova, B:  Consuming Experience published by Routledge in London. Customer Experience Marketing (CEM) Book – a sneak preview Consuming Experience – Book Description by Routledge This book covers the ‘hot topic’ of experiential consumption in an…
Google Spreadsheets: Google Apps powered by Ajax
collaboration / télétravail

Google Spreadsheets: Google Apps powered by Ajax

Google Labs is showing what’s new at Google with Google Spreadsheets. If you open that page, you will take a sneak peek at Google’s new project Google Spreadsheets: Google Apps powered by Ajax This is not yet another Google project that may be added to the already long list of…
BusinessWeek provides list of innovative companies
digital marketing

BusinessWeek provides list of innovative companies

Check this issue of BusinessWeek for a list of the best innovative companies listed by BusinessWeek and the Boston Consulting Group in 2006. Ranking available here. Business week’s top 10 list (see picture on the left) includes just one European company (Nokia). It is difficult to evaluate such a list. Should…
Pollution Taking its Toll on Chinese Economy
digital marketing

Pollution Taking its Toll on Chinese Economy

As Reuters pointed out recently in a new article relayed by French daily La tribune on June 5th, 2006, the state of pollution in China is becoming critical. The news was also relayed by other newspapers around the world today, like the Los Angeles Times, China Daily and the Globe…
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