Month: April 2006

Is Apple a good example of an innovative company? … after all
Marketing & Innovation

Is Apple a good example of an innovative company? … after all

Is Apple really so innovative? In a ZDNet article published yesterday entitled ‘Where Apple fails’ Michael Kanellos has a readymade answer for that question: Definitely no! Kanellos shows that Apple’s market share has fallen below the 2.5% par and therefore, amounts to virtually nothing. In my “ICT Marketing” book (available…
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