Month: April 2006
Is Apple a good example of an innovative company? … after all
Marketing & Innovation
04/04/2006
Is Apple a good example of an innovative company? … after all
Is Apple really so innovative? In a ZDNet article published yesterday entitled ‘Where Apple fails’ Michael Kanellos has a readymade answer for that question: Definitely no! Kanellos shows that Apple’s market share has fallen below the 2.5% par and therefore, amounts to virtually nothing. In my “ICT Marketing” book (available…