Month: December 2005

Climate Change: Should Marketers Go on Working as if Nothing Happened
digital marketing

Climate Change: Should Marketers Go on Working as if Nothing Happened

A new scientist article about global warming and its consequences in Europe is raising fears that Europe might enter a new ice age. Not much to do with Marketing and Innovation you will say. Well I think just the other way round. It has everything to do with Marketing and…
A Whiter Kind of Web Development With Ajax
Marketing & Innovation

A Whiter Kind of Web Development With Ajax

As described in Richard McManus’s post on Zdnet a flurry of new online applications are being developed – literally – as we speak. They are one of the occurrences of so-called WEB 2.0. Of course, one could sneer at that new buzz-word which mainly seems to be filling the gap…
Trends in Networking and Collaborative Work: the Networked Economy
Web, Internet and the Economy

Trends in Networking and Collaborative Work: the Networked Economy

The advent of Collaborative work is now well and truly established within the enterprise world. Is it leading to a networked economy? In a mid-2004 survey, analyst company IDC pointed out that their “focus group participants voted Web conferencing the most appropriate collaboration and meeting tool in 60% of everyday meetings…
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