Month: November 2005

Is the social Web amoral? Nicholas Carr having a go at Web 2.0
digital marketing

Is the social Web amoral? Nicholas Carr having a go at Web 2.0

Is Web 2.0 amoral? You already knew about Nicholas Carr’s famous article ‘IT doesn’t matter‘, which we have already commented on Visionarymarketing.com. Carr made his point very clear about what he thought about how strategic IT was to the business.  Is the social Web Amoral? Nicholas Carr having a go…
Innovation process: does nit-picking stifle innovation?
Marketing & Innovation

Innovation process: does nit-picking stifle innovation?

Innovation process is often mentioned when innovation comes into play. Is it a mistake though? Do process management programmes (TQM, ISO 9000, Six Sigma,…) discourage Innovation? Such is the question posed by Mary J Benner, Assistant Professor of Management at Wharton university of Pennsylvania. Benner is a seasoned specialist in innovation…
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