Revisiting ‘Leading Digital’: Updates on findings in Digital Transformation

Since the publication of the book ‘Leading Digital’ in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of his findings and discover more about digital transformation, I interviewed Didier Bonnet, one of the authors of the book.

In terms of business maturity with respect to digital transformation, what has and hasn’t changed in the past 5 years?

Leading Digital

First of all, I think a lot has changed in terms of the way companies have approached digital transformation. Five years ago, only a few companies were doing really well. Today it’s pretty much common parlance in company terms, as almost everyone has launched some form of digital transformation program.

Some companies like Nike are really making a big headway in this area. There are new technologies appearing on the scene such as AI, IoT and others, which are fairly complex. So, the difficulty of creating value out of these has increased tremendously, and therefore, what we see is a polarization of companies that have mastered digital transformation and are continuing to adopt and experiment with this technology very effectively.



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How to Optimize Your Social Media Strategy?

In 2017, 87% of marketers reportedly used social networks in their companies : we can therefore infer that social media have established a foothold in the marketing strategy of companies. They use social media for several business reasons: generating leads (45%), obtaining customer recommendations (32%) or employing them for social selling (27%) . Defining a social media strategy is not always easy, so in order to get an expert opinion on optimizing the Web presence, Claire Sorel of Visionary Marketing interviewed Anthony Rochand, social media expert and CEO of LEW.

5 key steps for defining your social media strategy

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How to succeed in E-marketing in China?

Over the last twenty years, the Chinese digital market has been growing and evolving very fast and China has even become a worldwide leader in digital transformation today. However, China’s digital landscape is quite different from that of the West. Let’s discuss a few questions which would help you comprehend this intriguing market: What are the key characteristics of Chinese digital market? How could a brand succeed in E-marketing in China, especially a French or a Western brand?


First of all, what are the key characteristics of the Chinese digital market?

Firstly, the Chinese digital market has been growing very fast over the last 20 years, and China has even become a worldwide leader in digital transformation.


“Succeeding in the Chinese Market”

The total number of Internet users in China has exceeded Europe’s population, i.e., 772 mn in Dec. 2017, representing 56% of Chinese population. China is also leading the mobile payment revolution. In 2016, the mobile payment volume (in $) in China was already 11 times that of the USA. Apart from that, China has become a worldwide leader in e-commerce and New Retail. It’s also in the global top three countries for venture capital investment in some key technologies, like Virtual Reality, AI and machine learning, Autonomous driving, Robotics and drones, 3D printing, Big data, etc.

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8 Free Google Digital Marketing Tools Every Small Business Needs

When you’re searching for answers to life’s questions, Google is often the go-to information resource.

But Google holds much more value than your typical search engine. Since establishing itself in 1998, it has grown into an online marketing beast, offering tools that go well beyond just ‘search’.

Free Google Digital Marketing Tools
Purchased images (Deposit Photos)

For small business owners, Google’s digital tools come with big benefits. Not only are they free and easy to use, but they’re specifically created to help you market your business online. Combined with a search engine that leads all others, Google’s multitude of resources are ones every marketer and small business can benefit from.

If you’re looking to run effective digital marketing campaigns and get your business off the ground, Google has you covered. One login through a free Google account opens the doors to countless marketing possibilities. Here are some of the best free Google digital marketing tools for your small business:

1. Google My Business

For small businesses owners that want to attract more local clients, consider a free Google My Business (GMB) listing. Read more

All You’ve Ever Wanted To Know About Tuition Fees In Business Education

A while ago I delivered a speech on financing of Higher Education, wherein I emphasized that education entails a cost. Once this fact is comprehended, it is wise enough to walk the roads of strategic thinking to timely secure the funding options for tuition fees. This would ensure that each element of the French higher education is strengthened not only for the good of all its stakeholders (students, families, teachers, support staff, etc.), but also for companies and the country as a whole. 

To state a precise number, let me mention that the annual cost of graduate studies, whether private or public, is €13873. This accurate figure, calculated by the OECD, perfectly highlights the importance of this subject. But to our amazement, this topic is a taboo in some countries (see below). In such countries, the fact that the state is the main donor has caused the public to believe that studies are “free” because of redistribution.

Why education has a cost 

financing education
Need funding to graduate

Regardless of its status, just like any business or organization, an educational institution bears a range of expenses that span multiple dimensions:

  • investment expenditure (premises, infrastructure, information system, etc.)
  • operating expenses divided between:
    • salaries (teachers, support staff and others)
    • classic operations
    • specific functions (direct cost of training – case purchases for a business school, for example)

Let’s also take a note of the fact that whenever an institution of higher education operates as a business in the high value-added services sector, then it’s a rule that 60% of its budget is spent on the salaries of its staff. Read more