03/27/14

Community Management needs to come of age … now!

Here is a new piece I published on the Community Management Appreciation Day blog yesterday. 

I have been on Twitter 7 years today. It seems like it was ages ago. In fact it was ages ago. When I started working in Internet banking in 1996, one used to say that Internet years were like dog years, that they were supposed to pass 7 times faster than real time, as it is believed to be true of animals. I don’t know the truth about canine mammals but Internet years are in fact more like light years than dog years. Yet, the faster it goes, the more things change and the more they stay the same.This Nietzchean proposition will probably sound overwrought to many, but, in fact, my current interactions with clients show that going back to basics is more than just an option. It’s a must have in this period of maturation of social media usage in the workplace, some 10 years or more after its inception.Let’s see why too many people are asking themselves the wrong questions and why rubbing salt on their wounds is of paramount importance.Focusing on the why, not the how!

via Community Management needs to come of age … now!.

03/24/14

is Email a necessary or Unnecessary evil? (interview with IBM’s Luis Suarez)

email - luis suarez

I have been a long time fan of Luis Suarez whom I was supposed to meet at the Enterprise 2.0 summit except that my clients decided otherwise. Fortunately, I was able to reach out to Luis and send him, ironically, my questions via email.

That’s my point precisely. Email is one of those necessary evils. A system which is broken but difficult to break away from. At least, this is my perception. I have managed, over the years, to cut through the clutter… yet, I have never managed to do away with email completely.

Even worse, whenever I spread the good news that one doesn’t have to use email and that other solutions exist, there is always at least one person in the room who takes it personally and gets very very cross. It happened to me again last Monday after a lecture at HEC, while we were all having lunch. There was only one person around the table who seemed very angry with me but it got me thinking. Why would people be so in love with e-mail. Is it because this is the only online system which is close enough to the old world and mimics – vaguely – traditional letter writing?

Well, I don’t know. So I turned to Suarez instead, a man who is supposed to have turned off his mail reader completely … except for my questions. Good man!

photo by Londonbloggers

Doing away with email: Interview with Luis Suarez

1. You have been heralded as a no-email evangelist. How and why did you decide to do that?

I initially started this journey of Life Without eMail over six years ago (On February 2008) and, mainly, for three different reasons:

1. Over the course of time you realise that e-mail is not really a good collaboration and knowledge sharing tool. Quite the opposite. It’s today’s productivity killer, not necessarily because of the system itself, but more than anything else because of how we have abused it over the course of time resulting in all sorts of political games, bullying, managing up (or down), and overall unnecessary stress seeing how plenty of people keep using it as a way to protect and hoard their knowledge vs. helping one another.

antimuseum.com-inhouse-4480

2. The second reason why I stopped using e-mail was because over the course of the last few years I have been having hundreds, if not thousands, of interactions with younger generations of knowledge workers, whether they are working already or before entering the workplace, and all along I realised that we were using all sorts of various different collaboration tools, except e-mail and we got the job done, just as effectively, so I thought if they could pull it off together, why couldn’t we, right?

3. The last reason as to why I started this movement over six years ago was essentially to demonstrate, as a social business evangelist, that there is a work life without e-mail. That, nowadays, we do have more appropriate and relevant collaborative and knowledge sharing tools that help us get our jobs done much more efficiently and effectively. Time and time again, plenty of people came to me indicating, as a show stopper, that they couldn’t do social networking at work because they just didn’t have the time and when asking additional questions about why that is happening I realised how they were all saying a large chunk of today’s interactions are happening through e-mail as a time sink, which is why I decided to challenge the status quo of e-mail in the enterprise and, instead, prove and demonstrate, day in day out, that you can eventually have a very productive work life using social technologies versus just e-mail.

2. Wired pointed out that you had reduced email volume by 98%, does that mean that now you only receive 2 million emails a year?

Well, before I started this movement of Life Without eMail I used to get about 30 to 40 e-mails per day. Over the course of the years, that amount has gone down substantially till it reached that 98% of e-mail reduction to the point where I was getting two e-mails per day a couple of years back, averaging about 15 per week, which, I guess, is not too bad after all. The interesting part is that I have not reduced my interactions with others though, quite the opposite, they have increased a great deal, so the main difference is that the vast majority of those conversations are now happening through open, public social networking tools allowing for knowledge to flow freely helping people make better decisions with that information.

3. Honestly, who can really get rid of email. I can’t imagine telling my clients I don’t want to communicate with them in that way?!

You would be surprised about the large amount of people (Customers as well!) who are most willing to reduce their e-mail Inboxes in order to collaborate and share the knowledge across much more openly and transparently through social technologies. It’s that inertia that’s killing us, that is, the one where we don’t challenge the status quo and we all keep resorting to e-mail because “Everyone uses it, so why change?” Well, exactly because of that!

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03/11/14

Is Marketing Automation A New Marketing ElDorado?

$-smallJudging by the numbers delivered in this Salesforce Slideshare presentation, I would tend to say “yes”. Judging by the response I’m getting from my clients, I’d say “definitely yes”. There is this realisation by companies that nurturing visitors, leads and clients can lead to something.

Marketing Automation adoption on the rise

As a matter of fact, I would call that plain marketing, not marketing automation. It seems that marketing has strayed too much in the past 20 years and that we are discovering, at last, that delivering the right message at the right time to the right people is more effective than drowning them in useless information they don’t want to read.

This, in actual fact, is what we witnessed on this side of the channel when we looked at the results we were getting from marketing automation: while email opening rates fell sharply to less than 6%, we were able to make them take off back to previous levels (at 18%, i.e. 6 times more) with the proper use of profiling and behavioural targeting.

Who needed proof of that? Now, I can believe that marketing automation adoption will be on the rise in the next 3 years.

02/27/14

Social media adoption: Europe Seen from down under (1000heads’ @JoanneJacobs)

Social Media Adoption

We, in Europe, see ourselves as whingers (Britons are supposedly nicknamed “whingeing poms**” by Australians) and on both sides of the Channel, one keeps hearing complaints about this and that and the other. Yet, seen from down under I realised that our image and potential is probably a lot better than we think and that “old” Europe isn’t yet finished. I asked Joanne Jacobs who now leads 1000heads in Australia to share her view of Europe, social media adoption by businesses and also Asia. I have known Joanne for many years now. We met while she was based in England as part of the Like Minds alumni. Not only is she a social media expert but she is also a trained actor, able to deliver a pitch on stage, captivating hundred of people, with a timed presentation and … cracking jokes on the go without losing track! She came back to Australia over two years ago and we caught up with each other through Skype … despite time differences which, as you will see, are far from being abolished.

** “prisoners of her Majesty” for those who don’t know the joke…

Europe? More Internet savvy than we may think, Australian expert says (photo: antimuseum.com)

Interview of Joanne Jacobs of 1000 heads Australia

Now  that Facebook is 10 years old and LinkedIn 11 years old, what is your view of the status of social media in general?

Generally, I think we are living in a transition phase. The critical mass has been reached in terms of users but, there is still a lot more to teach of the actual benefits for the business community in terms of its adoption of social media. The business community is, generally speaking, fumbling in the dark. Either because they’ve been given the wrong advice, by people who are marketing themselves as social media experts, or they’ve been measuring the wrong thing. Lots of it comes down to the fact that businesses are used to measuring eyeballs across a marketing campaign and then they are not really thinking about how to engage with their audiences effectively. There is a great potential for the use of social media which has not yet been tapped into.

We are living through this transition phase but I think that it will change in the course of the next 5 years to 10 years. One will develop some degree of maturity as to what we should be measuring.

You relocated to Australia a couple of years ago what did you find?

I have to say, that coming back to Australia was very hard indeed for me. Never let it be said that technology overcomes the tyranny of distance. It doesn’t. And one of the main reason why doesn’t is that time zones exist. I was not able to communicate as effectively with the people and the networks that had built up in the UK and Europe. So, it was therefore very difficult for me to come back to an environment which was so isolated that it was effectively between 9 and 11 hours difference in terms of time zones. It was quite difficult too because, even though Australia is a technology savvy country, there are serious problems of interconnectivity here, the cost of broadband in this country is unbelievably expensive and the quality of the connections that we get is poor. So in terms of social media, the community was smaller, there is less engagement, and ironically, they are little communities in Melbourne, Sydney, Adelaide and Perth, but we are all disconnected from one another because it takes an hour to fly between Melbourne and Sydney and that’s one of the shortest journeys that we have in this country. So, even inside our own country, we suffer from the tyranny of distance.

You mentioned losing your Twitter following from the UK when you moved to Australia can you expatiate on that?

In many respects, that issue of losing my following was a product of those time zones differences. when you are no longer communicating regularly at least during working hours, with the people that you are engaging with, you will then lose followers because people will not be able to communicate with you any more nor share information nor participate in discussions. For me in particular it’s been really difficult to participate in online events that were happening in Europe or in the UK because they are always happening between 7:00 PM and 6:00 AM my time. By participating in those events, even remotely, you gain a lot of information from various subject matter experts. So, I lost a lot of followers that way and I also lost followers I believe because I started to communicate with other people in other interest areas and I had to communicate with a community locally, and as a result was considered less of an influencer in the areas and the markets and the audiences within my previously connected life.

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02/19/14

The path to Big Data: Challenges and Opportunities

Big dataThe New Jersey Institute of Technology’s Online MBA program sent me this infographic entitled “Data Mining and Decision Support Systems“, in which the university describes big data and data mining as the new way of carrying out market research. As a matter of fact, data mining isn’t new – I first heard about it in the 1990s when it started to become fashionable, namely in the Banking industry – and it is not directed at “new  data” but “existing data” as is described in the infographic.

If data mining (or even Big data for that matter) per se isn’t innovative, massive open databases, and unstructured data like those gathered by Facebook and Google actually are the new kids on the block. NJIT even heralds these new giants as the future major players of the data mining industry. To an extent they already are.

And true enough, data mining is bound to become, at last, a major player in the Marketing field for the years to come: when it comes to clients … and prospective customers alike (that’s the real novel aspect of it, we can now gather information about clients to be).

Challenges related to big data implementation

Yet, many challenges will have to be overcome by businesses which want to benefit from this new wave of market research brought by the big data era : improving data quality is one (this is why the retail industry is ahead of the game: check-out data is massive and squeakily clean), allowing time and resources is another, not to mention knowledge and training and, last but not least, internal limitations as to how data can be shared across departments. No wonder that 1% only (according to Information builders) of company information is used at the moment.

Now here’s the challenge, and only those who are able to overcome it will be able to reap the benefits from these new marketing opportunities.

Big data

NJIT New Jersey Institute of Technology – Online MBA

02/3/14

Enterprise Social Networks: Enterprise 2.0 Summit in Paris Feb 10-14

enterprise social networksA few days ago, I had the opportunity to interview Bjön Negelmann, the creator and organiser of the enterprise 2.0 summit which is due to take place in Paris on the 10 – 12 February 2014. This event is the unmissable conference on the subject of enterprise social networks and will not only be the chance for the audience (100 – 200 professionals from the ESN market and clients) to listen to some of the most inspiring speakers on the subject, but also to interact with each other in some very exciting workshop sessions. Here are in a few bullet points, the most important takeaways from Bjorn’s interview:

enterprise social networks

 

Enteprise 2.0 Summit: The Enterprise Socal Network Event

  • France is considered by Bjorn as the centre of Europe. The event is definitely international and moved away from Germany a few years ago in order to open up to the rest of Europe even better than it had done before
  • The European market is as usual very varied, if we except multinationals which tend to be pretty much the same throughout the continent. Bjorn however describes the SME market as a very local market for each of the countries involved, with 3 major hotspots being the usual suspects (UK, Germany and France).
  • Regarding enterprise social network adoption, Bjorn has established a 3 tier hierarchy of companies having embarked on enterprise social network projects:
    • first, the first generation projects, mostly in big companies, which tend to be “stuck in the Middle”. These accounts started off with management support and failed to gain momentum within a broader employee base,
    • Secondly, the new players, still mostly in big companies, with major examples like Solvay or Bosch, who are coming late in the game, but are better implementing enterprise social networks with a broader managerial vision,
    • Thirdly, SMEs all over Europe which are leapfrogging all the other types of clients because they tend to be more agile and more business focused.

Don’t miss the Enterprise 2.0 Summit of which Media Aces is a partner

01/27/14

Enterprise Social Networks: How to Get them Off The Ground #CMAD 8.00pm GMT

Enterprise Social Networks are ubiquitous

enterprise social networksAccording to European analyst Lecko, 70% of firms have set up their enterprise social network this side of the Atlantic. Yet, is it working? Opinions are, in that respect, a lot more nuanced. So, what elements are key to building strong enterprise communities? What initial considerations need to be made before embarking on creating a single enterprise community? How does cross-organization collaboration (Sales, Marketing, Customer service, etc.) play a role in building enterprise communities? How does enterprise community building differ from traditional community building practices? What impact does enterprise community building efforts have on the bottom line of a business? Are some of the issues which will be raised in this live hangout which is due to take place at 9.00pm CET or 8.00pm GMT. Stay tuned!

Overview

This engaging session will dive into the importance of building an enterprise community, best practices to keep in mind, and considerations to evaluate. The panelists will also share insights around the importance of community engagement and enablement and it’s impact on business as we move forward in 2014 and beyond.

From this session, participants will discover ways to build a robust enterprise community for their audiences, bring back tangible examples to their team members, and leverage learnings from industry experts.

Organizer

Connor MeakinConnor Meakin
Community Manager at HootSuite

By day, Connor manages HootSuite’s community building efforts in North America through the brand ambassador program, events, and regularly sharing stories on the HootSuite Blog. By night and in the wee hours of the morning, you’ll find him playing and following just about every sport, high fiving strangers while running, and drinking too much coffee.

Connect with Connor on Twitter at @connormeaks or on Google+.

Panelists

Jeanette GibsonJeanette Gibson
VP of Community at HootSuite

Jeanette Gibson, VP of Community at HootSuite is a social and digital marketer and general tech enthusiast. She’s the former head of social at Cisco Systems, Inc, and currently spends her time between San Jose and Vancouver.

Connect with Jeanette on Twitter at @JeanetteG or on Google+.

Yann GourvennecYann Gourvennec
Founder of Visionary Marketing

Yann has a long-standing experience in marketing, information systems and Web marketing. He createdvisionarymarketing.com in 1996 also co-founded Media Aces, the French Association for enterprises and social media. He is a lecturer, a keynote speaker, an author and blogger, and his book Mastering Digital Marketing Like A Boss will be published soon.

Connect with Yann on Twitter at @ygourven or on Google+.

Elizabeth HoustonElizabeth Houston
Director of Enterprise Community at HootSuite

Elizabeth Houston has spent over 17 years creating awarding-winning high-tech industry communication strategies, working for companies such as Cisco, PeopleSoft, and EDS. Recently, Elizabeth became the Director of Enterprise Community at HootSuite, focusing on the customer journey and engagement.

Connect with Elizabeth on Twitter at @elhoust or on Google+.

Jaime SteinJaime Stein
Senior Manager, Social Media at ING DIRECT Canada

Jaime is the Head of Social Media at ING DIRECT. He developed the bank’s social media strategy and ensures that its communities are engaged. A journalist by training, he’s the former Head of Digital Media at the Canadian Football League where he launched the League’s social media presence in 2009.

Connect with Jaime on Twitter at @jaimestein or on Google+.

Discussion Questions

  1. What elements are key to building strong enterprise communities?
  2. What initial considerations need to be made before embarking on creating a single enterprise community?
  3. How does cross-organization collaboration (Sales, Marketing, Customer service, etc) play a role in building enterprise communities?
  4. How does enterprise community building differ from traditional community building practices?
  5. What impact does enterprise community building efforts have on the bottom line of a business?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Building Community in the Enterprise Business and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

Not sure what time this is for your location? Use worldtimebuddy.com.

01/16/14

Big Data: Back to Basics

Today’s selection is…

eye-largeBelgian expert Pierre Nicolas Schwab’s piece on Big Data based on his past assignments with companies trying to launch such initiatives.  When I discovered Pierre Nicolas’s prose,  I must admit that I felt better for discovering that the issue of “small data” is ubiquitous. According to him there are 3 common mistakes companies make when launching their big data initiatives:

  1. They don’t know where the data is (actually; I would add that sometimes they do but they are not allowed to use it. Very often a specific department owns the data and prevents anyone else from using it. This is mostly true of customer data, and I even witnessed that in small and medium firms, it’s not just a big logo issue),
  2. They don’t know what to do with their data: this too may seem ludicrous, but it’s true that big data requires both business/marketing and technical acumen, and it’s pretty easy for many to get drowned in data without knowing what to do with them,
  3. They’ve been told that IT is magical and you don’t need to do anything for systems will do it for you. Well, this is not true, massaging data requires a lot of work and dedication, trial and error, and also the fine tuning of data. In some cases (retail for instance), it is true though that a lot of data comes straight from check-out systems and not much needs to be done… except master data mining and very complex analytics, which often only data scientists can manage.

One last point I would add is often the poor quality of the data itself, mostly when it has been entered manually and rarely, if not never, updated properly. I have known someone who spent his entire company life updating customer databases for a large IT company, this is a never ending job… even though large databases exist, if you own the data, you need to keep it clean and up to date; this is a hug task.

How and why data analysis can help increase your profitability and fuel your growth – Marketing, customer satisfaction and loyalty

We are currently doing several big data-based assignments for very various clients and we’d like to share with you common mistakes that are often made by companies when considering analyzing their data.

Mistake #1: where is my data?

First of all what we see is that most companies have a HUGE problem finding their data. Either they don’t have collected data at all (which often is the case in retail environments and we know brands with a serious number of stores which, after having opened several sales points, realize they know nothing about their customers, the origin of their revenues, etc … they have no chance to monitor anything. Yet they don’t realize the opportunities they are missing and don’t take action.

via How and why data analysis can help increase your profitability and fuel your growth – Marketing, customer satisfaction and loyalty.

01/6/14

How Digital is changing the Media (Jonathan Taplin)

The media is being revolutionised by digital media

tv-smallIs the media world being reinvented by digital media? That sort of question has definitely escaped the realm of geeks in order to be debated by media experts themselves. So when I was invited by HAVAS‘ Dominique Delport to attend a conference with Jonathan Taplin, I couldn’t resist the urge of listening to his points of view on how the media industry has evolved, where it’s headed to and how and why the world is really changing. Taplin is director of Annenberg innovation lab, he was the producer of Bob Dylan in the 60s and also that of Martin Scorsese. USC Annenberg is a school for communications and journalism and is at the centre of these deep changes that we – as a Society, not ‘we’ as digital media experts are witnessing in this day and age.

“Big data and digital content dissemination will change everything related to the media industry in a fundamental fashion”, Dominique Delport said in his introduction. This  is why we also have to adapt to such changes and deeply transform the way that businesses, but also the Society at large, are governed. our challenge is to reinvent ourselves because we are at the he heart of this revolution. Delport, working in one of the world’s largest advertising agencies, knows more than a little about these things, and HAVAS, he added, has already partnered with universities and other players in the innovation industry, in order to take the bull by the horns. Let us see how Jonathan Taplin sees these deep transformations that we are going through:

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Taplin: “a tumultuous world” … but there are opportunities too

Annenberg Lab been in existence for 4 years, Taplin explained, and it can “boast having many supporters including HAVAS”.

“We are entering a very tumultuous world and one should be prepared for this” he predicted in his preamble. “Last summer, around the end of June I started getting calls from Warner bros telling me that not only what I had told them is happening, but that ‘it is happening way too fast’” he said. Yet, there are many opportunities in this world, however tumultuous it may be:

  • This should be the greatest time for the business of entertainment because the middle class is exploding, not in the west but in Asia. They market could jump from 5 billion to 32+ billion dollars by 2030 ;
  • There used to be no international standard fro TV (Pal, Secam…) now the Internet has changed the game. This is  a positive sign;
  • There will be in the regions of 5 billion smartphones by end of 2016, and “this will change the world of micro transactions” Taplin said. “Universal music could sell songs worth .20$ and for one song only you it could still make 100 million dollars!”

What’s wrong with the “long tail world”

The problem there is with the long tail world, Taplin added, is that it bears the promise that “little small niches will end up amounting more than the hits … But this is not true. 80% of buys in iTunes go to 1% of the content” he said, and there aren’t probably any signs of improvement in that direction. “This is not a good situation, because media companies like Disney and Vivendi have large libraries of content. If the current audience is only interested in the latest hits these libraries (valued at 10bn $ each) are grossly overvalued” he concluded. The long tail maybe good value for retailers and distributors like Amazon or Apple’s iTunes, but it certainly is more complex for those who actually produce the content … Not to mention artists themselves, at the end of the day, the myth of the solo artist who gets famous via the Web hasn’t happened much if we except justin Bieber.

Spielberg predicted a crash but had been too optimistic

Media companies are only growing at 5% p.a.” Taplin said,”that’s if they are lucky!” Steven Spielberg had predicted in June 2013 that in the next 5 years “there will be a change of paradigm, but it happened barely a few months later. There’s going to be an implosion” Jonathan Taplin predicted.

As to television, the audience fell 15% because “the younger generations of kids are more interested in having broadband than TV networks” he added. Young people are moving in their own apartments and they are not getting cable because “all they want is a broadband connection”. Almost 70% oft the bandwidth is video (Netflix, 32%, YouTube 20% ..) this could come to France and Europe he assumed, even though we are falling way behind in terms of usage, mostly on the continent which is still very much old world.

The problem with TV networks

“ESPN gets paid for being in 100 million homes. If it fell to 90 million, there would be 50m$ less revenue per month!” He said. They would be forced to issue a subscription service (like Netflix that is to say). But if they decide to go that route, according to Taplin, “they could fall to 15 million homes with cable and still make money”. But if it did happen, he warned, “the 400 cable channels would dissolve. All small channels would go away, content would sit on a server. And content would all be paid by subscription.” Talk about upheaval!

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The new media and entertainment ecosystem

Evernote Snapshot 20131217 093357

Music: physical music sales decline

More trouble ahead

There is yet more trouble ahead though, and the next target is advertising, one of the traditional money earners for the media … not to mention HAVAS.

  • “I’m sceptical that the Publicis-Omnicom merger makes sense for they don’t have data. Big data is critical but merging companies for that sake is specious” Taplin said. “Besides, all big data collection is based on the fact that young people have no interest for keeping their data private. Programmatic advertising is similar to high speed trading but consumers aren’t getting an advantage from that. Other firms in the US are providing black boxes for users to hide their data from companies. Europe is a lot tougher on this”;
  • Online : “the Internet has an unlimited number of ad space and supply never meets demand hence revenues fall because CPMs fall 5 or 7% year on year” according to Taplin;
  • Social media: “I believe in the power of Social media. Beyoncé released an album with just one post on Instagram and sales were massive on iTunes. 890000 records sold in one week with just one social media announcement” he went on. “Yet, 62% of traffic is made by robots” he pointed out: fan buying, twitter traffic buying too… We know the drill. “During the presidential race, mitt Romney won 180000 followers on one day but most of it was click fraud. This is a scam. 2012 was 51%bots and now it’s up to 62% but Twitter have to clean up their act now that they have gone public. Buying fans is a problem” Taplin accused and I cannot agree more with him on this;
  • Home entertainment : “the move from DVD to VOD is a problem because revenue moves from 20$ to dimes ! This is serious.” He added;
  • Video games: people think this is the one industry not to be disrupted but this is not true either. “The peak was 2008, and console sales are going down. Same as the film industry, he said, 80% of sales for 1% of titles”. Definitely no long tail for media moguls;
  • Music : music was the first business to be hit. Not only has it moved to digital but curves are rising again, “this is a good sign” Taplin remarked showing that not everything is grim in that picture;
  • Newspapers: we witness a sharp decline there, the advertising business model being the issue;
  • Collective actions problem: too many channels competing on the same content and consumers are pulling away from that;
  • The result is that return on media sales is falling and certain people, “like Johnny Depp get paid insane amounts like 25m$ for bad movies” he accused while adding that this won’t go on for ever.

The new model: more is spent on digital than TV!

“The new studios want to deliver content to consumers when they want where they want and these platforms are prolifering: YouTube, Netflix, Hulu, … There are 70 of them!” Taplin said. And they are making new content with new ways of producing (low cost) like ‘house of cards’. We have come to the point of the digital crossover : more is spent on digital than TV

We now enter a new “immersive World” pioneered by Google glass twin added and “the old media isn’t working anymore. The current distribution system isn’t working either. We are working on it Taplin concluded: “This is going to be a 3 year transition with our partners at the lab”. A lot of work on their plate indeed for a very disrupted and broken market.

Jonathan Taplin is a Professor at the Annenberg School with areas of specialization in international communication management and the field of digital media entertainment. Taplin began his entertainment career in 1969 as Tour Manager for Bob Dylan and The Band. In 1973 he produced Martin Scorsese’s first feature film, Mean Streets, which was selected for the Cannes Film Festival. Between 1974 and 1996, Taplin produced 26 hours of television documentaries and 12 feature films. His films were nominated for Oscar and Golden Globe awards and chosen for The Cannes Film Festival seven times.

 


Bonus: Questions and answers (rough iPad notes, no editing)

  • How many players will still be around in 3 years?
    • First, there will be panic for middle jobs at Sony and Paramount …. There will be major layoffs. That’s the wrong way to do it but …
    • The problem is that if you think about Asia and Africa, phones can be bought cheap in these places but you can’t get a $60 data plan over there.
    • In music most spotify users just pay by reading ads.
    • The business model is also an issue. Daft punk only won €12000 each from get lucky.
    • Lady gaga crashed a few weeks ago. Just the opposite of Beyoncé.
  • Nobody will ever pay Johnny Depp $25 m for appearing any more. But this is not bad, There has been too much excess. Big media conglomerates are going to be more reasonable and also when paying their execs $ 1 million
  • One needs to understand how to use the new tools so that they can help sell content : 75% of viewing time on Netflix is done through suggestions by the suggestions engine. Netflix said they used their algorithm to target their investment in house of cards. The general idea is that the attention span is very short but there is binge viewing. 54% of netflix users view whole seasons in a week.
  • What is happening in entertainment is redefining the rules for for all brands and all industries (the audience – content spreadability)
  • Great content works but … Who will subsidise it and is it all going to be American?
    • If we could create a digital discovery kit … The vision of the long tail was a vision of a world in which anybody could do well
12/10/13

Google Plus Engagement Leaves Big Data Experts Nonplussed

Today’s selection …

Is this piece in Adweek about Gigya’s insights regarding Google+ and the fact that, although it is said to be the second biggest social network in terms of users, engagement on Google’s social platform is still low and even at its lowest. I have been very critical of Google’s efforts to mimic Facebook over the years and even though some of these efforts haven’t paid off I, as an amateur photographer, am beginning to witness changes in engagement in G+ as I am shoving more and more of my pictures into “communities”. And bingo! it works. It’s true that engagement is low in profile pages and posts, but communities, and mostly photographers’ communities like “landscape photography” or “street photographers” is now clinching it. It has taken its time but maybe Google+ has found its niche… Yet, those guys from Gigya are less than extactic:

image

depending on what pictures I choose, I can get up to 30 or more +’s and a few shares on individual photos; not bad for an individual I’d say and better than most platforms (including Facebook)

Google Plus Shares Least Among Social Networks | Adweek

It’s the second most popular social network by some measures, but when it comes to sharing, Google+ has the least reach compared to its rivals, according to the latest data from the social media tech firm Gigya.

Facebook, Twitter, Pinterest and LinkedIn all incite more sharing on their networks than Google+, per Gigya, which claims to measure how 1.5 billion Web users share content each month.

In fact, Gigya manages the sharing functionality for more than 700 partners online. According to its data, just 3 percent of all social sharing went to Google+ from July to September.

By comparison, 41 percent of users shared content on Facebook; 20 percent shared on Twitter; 20 percent posted to Pinterest; and 4 percent to LinkedIn. Google+ counts more users than all of these platforms except Facebook because any user of Google services has a corresponding Plus account.

via Google Plus Shares Least Among Social Networks | Adweek.