8 Free Google Digital Marketing Tools Every Small Business Needs

When you’re searching for answers to life’s questions, Google is often the go-to information resource.

But Google holds much more value than your typical search engine. Since establishing itself in 1998, it has grown into an online marketing beast, offering tools that go well beyond just ‘search’.

Free Google Digital Marketing Tools
Purchased images (Deposit Photos)

For small business owners, Google’s digital tools come with big benefits. Not only are they free and easy to use, but they’re specifically created to help you market your business online. Combined with a search engine that leads all others, Google’s multitude of resources are ones every marketer and small business can benefit from.

If you’re looking to run effective digital marketing campaigns and get your business off the ground, Google has you covered. One login through a free Google account opens the doors to countless marketing possibilities. Here are some of the best free Google digital marketing tools for your small business:

1. Google My Business

For small businesses owners that want to attract more local clients, consider a free Google My Business (GMB) listing. Read more

All You’ve Ever Wanted To Know About Tuition Fees In Business Education

A while ago I delivered a speech on financing of Higher Education, wherein I emphasized that education entails a cost. Once this fact is comprehended, it is wise enough to walk the roads of strategic thinking to timely secure the funding options for tuition fees. This would ensure that each element of the French higher education is strengthened not only for the good of all its stakeholders (students, families, teachers, support staff, etc.), but also for companies and the country as a whole. 

To state a precise number, let me mention that the annual cost of graduate studies, whether private or public, is €13873. This accurate figure, calculated by the OECD, perfectly highlights the importance of this subject. But to our amazement, this topic is a taboo in some countries (see below). In such countries, the fact that the state is the main donor has caused the public to believe that studies are “free” because of redistribution.

Why education has a cost 

financing education
Need funding to graduate

Regardless of its status, just like any business or organization, an educational institution bears a range of expenses that span multiple dimensions:

  • investment expenditure (premises, infrastructure, information system, etc.)
  • operating expenses divided between:
    • salaries (teachers, support staff and others)
    • classic operations
    • specific functions (direct cost of training – case purchases for a business school, for example)

Let’s also take a note of the fact that whenever an institution of higher education operates as a business in the high value-added services sector, then it’s a rule that 60% of its budget is spent on the salaries of its staff. Read more

A Publisher’s 7 key steps to succeed through Digital

What are the signs of digital success for a Publishing company? One of the best manifestations of a successful digital transformation is portrayed by the famous German media publisher Ebner Publishing Group that has had remarkable success in the past few years. In order to learn more about and get an insight into the company’s digital transformation, I interviewed Dominik Grau, the Chief Innovation Officer of the group.

Ebner Verlag GmbH & Co. has a history of around 200 years and is a family-owned media group operating in 11 countries having headquarters in Ulm, Germany. The company operates in niches and is a special interest company, publishing magazines related to firefighters, fashion, music, IT, etc. The group has more than 80 magazines and 60 websites to its name. Dominik, who has more than 15 years of experience in the media industry worked as the Managing Director of Ebner’s New York office prior to joining the German office as the CIO.

What has been the major pain-point for Ebner in the Internet era?

DG: In 2011, Ebner witnessed that the print and traditional publishing businesses were going down as there was a shift of people’s interest from print to digital. The audiences were now using social media platforms, apps and other online services. People had internet where they read whatever they wanted to, and this didn’t go well for print media businesses since their audience numbers and revenues were going down.

Dominik Grau on digital success for Ebner Verlag
Dominik Grau delivering keynote at eZ Conference Cologne June 2018

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Improving your customer experience with a chatbot: 4 tips to remember

Chatbots or conversational robots seem to have a bright future ahead: It is projected that by 2020, 80% of companies would be using them for their interactions with customers . As a result, the chatbot market is expected to grow by 37% in the next 4 years . But, what is the reality? Are there any constraints? How to set up a chatbot? Faced with these questions, Claire Sorel of Visionary Marketing interviewed Frédéric Canevet, Product Manager at Eloquant.com (customer relations specialist).

Tip # 1: Make a qualitative and quantitative assessment of the most relevant use case, then customize the conversation design accordingly

 

The problem must be voluminous and recurrent. Frederic reminds us that it’s not a question of volume only, sometimes a FAQ can be sufficient, but value is also important. The good news is that value is attainable, thanks to a connection with the information system the bot is able to deliver personalized answers in a very simple way to the users. It is therefore important to frame the use case appropriately.

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Top 3 retro innovation tips by Pixminds at #Vivatech

It is time we talk innovation, particularly retro innovation, as that is what we derived from our interview with Pixminds at Vivatech 2018. Pixminds holding is a group that brings together several subsidiaries comprising of a game distribution company that caters to a broad socio-demographic group in France and a manufacturing company that designs retro innovation driven pinball machine and arcade kiosks.

Retro Innovation
Arcade games reinvented by Pixminds holding, thanks to Retro Innovation

 

Thirdly, it also encompasses an innovation company (ARK) which develops, files and manages a certain number of patents. LEXIP is another of the group companies which develops arcade games. It is trying to build up its products by incorporating retro innovation mechanisms. Our meeting with Mr. Hugo Loi of LEXIP led to the unveiling of top 3 tips that he believes are needed to make fruitful the retro innovation dynamics: begin with passion and a driving personal experience, observe the improvement opportunities that might come up during the utilization of products and lastly, make beautiful encounters and build relationships with like-minded people. Read more