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Little by little, informal networks are becoming mainstream. Ubiquitous Internet access is also making networking more important every day. Beyond our ever increasing fascination for informal networks, one may still rightfully wonder whether networking is something new or a fad or even something which always existed and is key to human beings living in congregations

 

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  OF NETWORKS AND MEN (PART VII)  
   
 

III d - Fourth limitation: informal networks know no boundaries

Often, in large organisations, where information cannot or won't be always shared in a uniform manner - mostly because there is too much of it and the organisation itself is too large - there is a very effective way of keeping abreast of what is going on internally: ask somebody who is sitting outside the company!

It may be an alliance manager, it may be a supplier or a client, because very often they know more about your organisation than yourself and your co-workers. Indeed, information better expands externally. Informal networks too.

  Of Networks and Men
Can solidarity prove more useful than Corporate processes?
 
   

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On the one hand, the more an informal network of people rubs shoulders with people from the world outside, the more it is likely that fresh air can be breathed into their ideas and plans. Using external networking will often make it possible to benchmark your organisation without resorting to costly consultants.

However good it is for informal networks to develop and branch outside their parent organisation, one may say that this may generate fears that valuable information could be leaked to competition. Such fears, however unjustified will cause a problem for informal networks to develop, internally with the firm's management's blessing.

 
 

III E Fifth limitation: informal networks can be hard to track

Informal networks are based on people's intimate knowledge. In certain cases you may be able to track them, describe them and even label them. More often than not, you will not be able to do that, namely because they can easily be reconfigured. Authors like B. Cova and R. Salle [38] even devised a method for the graphical representation of informal networks, which they called 'milieu maps'. However, trying to represent such networks might also dictate you to keep a few details to yourself. When trying to track informal networks inside the organisation, this problem is even more acute. Probably, this is knowledge which is best left informal too.

 

Box #4: Box #4 :example No.4: OPEN SOURCE (aka.'FREE')SOFTWARE

A FEW BY-PRODUCTS OF THE NETWORK

As everybody knows, computers are now a commodity and they cost less and less everyday. €1000 is even more than enough to buy a multimedia beast that is going to keep you happy for a while. However, you will still need to install a few pieces of software on that computer and that is going to cost you quite a bit of money. Windows XP home edition alone is worth €180 (OEM version) and is worth something like €600 for a standard localised version of Office XP. Note that all that additional cash is only going to buy you the minimum software required. If you want to buy it all, you will soon have to spend as much as you have already spent on hardware. If you think that this is a real problem, relax! I have the right solution for you: we call it open source software. Open source is software which is being developed by a community of engineers, complying with self implicated standards and rules and agree to share the source of their code with the community. The end-result is free software (unless you decide to contribute on a voluntary basis), with the only cost being that of a 60MB download for the open source Open Office office suite for instance.

The principle may appear a little strange to outsiders. Talented young people work day in day out until their software matches up to proprietary software.More than often, the end-result is really amazing. The free software movement (note that it is free as in the speech and not as in free of charge) is directly inherited from the liberal movement that gave the Web its popularity. The free software foundation (FST) was created by Richard Stallman in 1984 as a means to react against the increase in prices of software licences. The aim of the FST was to get back to the good old days of the 1970's when software programmers could exchange their code with no constraints.Open source software means that any 'client' is free to copy, package, de and re-package and even distribute that piece of software. This is why you can find so many versions (rightfully called 'LINUX distributions' ) of LINUX, in fact one version (or distribution) for each group of software enthusiasts and/or companies who decide to build upon its 'kernel'. Because it is based on converging interests, the open source community is really successful despite what sceptics may say; definitely the world is not always ruled by money, free software is here to prove it. A community of enthusiasts is a group of people who share information and help each other. Their motives have nothing to do with greed; although they don't really know each other per se, the fact that they are part of an online community creates some sort of solidarity between them.

The way that such people work defies logic - at least seemingly. Whoever ever designed a piece of software in his or her life knows how complex that work is. Software programmes are a lot like living organisms. Besides, making people work together can often turn into a nightmare: users, designers, architects, programmers, etc. all have different perspectives and getting them to agree to something and work according to plan is not a piece of cake. When it comes to open source, there is no apparent logic or project structure, no ruling organisation or control and yet, there are quite a few real-life examples of success in that area: first and foremost, unknown to must users, APACHE, by far the web's most popular web server, which has now become a standard.

It is free software, in all senses of the term. For a few years, Microsoft has tried to impose its own web server - sometimes with success - to the Internet community (code name ISS), namely at the time universally known as the Internet bubble. However, in the long run, Apache imposed itself as the industry standard, mainly because of its legendary and proven robustness. However unlikely, the apparent anarchy or chaos governing the development of free software proved more successful than Microsoft's know-how with regards to application development.

Apache often comes hand in hand with the MYSQL database software and the PERL and PHP languages (aimed at building dynamic web pages) in order to produce probably the most reliable Internet server suite.Between 2000 and 2002, I was able to test and compare the reliability of both servers which ran a similar service (one under NT, and the other under LINUX with Apache, PERL and PHP). Over a period of two years, we only had to reboot the Linux server once. The NT server had to be restarted at least once a week. There are more good practices which would mean more to end-users: Open Office for instance, is a free office suite, which can be downloaded from the http://openoffice.org website. Its look and feel - even after the major 2.0 overhaul - is still not up to scratch with the original but it is both reliable and compatible. Besides, because free software is not about making profits, some of these programmes can be localised in a number of languages which would appear exotic to most of us, but are nonetheless irreplaceable if one wants to foster software development in emerging countries. Free software is not just great software, it also takes the human factor into account

 

 
 

[38] B. Cova, P. Ghauri & R. Salle : Project Marketing, Beyond Competitive Bidding.

 

 

 

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