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III b- Second limitation: informal and formal
network
If
informal networks are very popular, I think it is very understandable
because they are based on skills appraisal between peers, it means
that anyone who is confident enough in his/her abilities may be
able to join such a network. However, this does not mean that
informal networks are superior by value to their more formal counterparts.
The most obvious form of formal networks is the old school-boys
networks. Schools often facilitate such networks of alumni, but
the latter very often create their own networks within the main
alumni association. Other formal networks – some of them official
– may also cross fertilise these alumni networks.
Very
often, you will hear people or even the media fantasize about
such formal networks; mainly those which are getting closer to
secret society status. I would say that many of these fantasies
are on the fringe or even inspired by urban legends and I will
not cover them. However, such formal networks exist and, like
it or not, informal networks are not always compatible with them.
Formal networks are often exclusive. They are also based upon
a very clear set of rules – not forcibly committed to paper –
which state that members should help each other and also how they
should behave with one another. Being part of a formal network
triggers a few obligations and members have to comply.
Obviously,
this state of fact does not interfere – at least theoretically
– with the development of informal networks. Both can and do co-exist,
but interests may be conflicting.
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Box #3: Example No.3 Visionarymarketing.com a forum
for expert collaboration on Marketing topics
The http://visionarymarketing.com website was created in early
1996. At the beginning, the website was used to publish
my own research entitled Visionary Marketing. Throughout
the years, the site has now become a virtual space for real
collaboration between various Marketing experts.
Please note that voluntary contributors may contact me at http://visionarymarketing.com/engfeedback.html for details.
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III c- Third limitation:
Informal networks do not spring from top-down decisions
Top-down decisions in order to decree that people should work
in informal networks do not make sense. Spontaneity cannot be
artificially generated. It’s a contradiction in terms. Likewise,
it is not always easy to convince people that they should join
your or somebody else’s network. All employees do not feel so
excited to work off the beaten track. Many of us would rather
wait for Management to give the go-ahead, even if it’s just another
excuse for them to procrastinate because they know that all initiatives
do not come from the top. Not all of us despite hierarchies and
their habit of slowing change down. On the contrary, many an employee
will find comfort and solace when they hide in the shade of bureaucracy.
To such people, technocratic rigidity is always better and less
risky than initiative, chaos and uncertainty.
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