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CHOOSE
YOUR KEYWORDS
This is where a true information research
campaign begins. Do follow these simple guidelines
for better results :
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Your keywords have to be unambiguous.
The word Utilities for instance, is ambiguous
because it refers either to a Public Utility
Company or a Computer routine. The Internet
being a major purveyor of such computer
programs, one had better avoid the term
utilities when one searches for information
about electricity. It is then recommended
to replace that keyword with "public
utility" (double-quotes mean that
the 2 words form an expression) or with
other more specific keywords such as power
or electricity, gas, "environment
services", etc. depending on what
you are after. In other words, choosing
the keywords also forces you to refine
the objective of your quest,
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Use a combination of 2 or 3 keywords
(but not much more than that). Entering
just one may prove ineffective while retaining
4 of them will more likely display an
empty results page,
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Include the words Link or Links in your
search in order to track those pages where
others have done the hard work for you
already,
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Use double quotes to force the engine
to find an expression : "Teddy bears"
will show information on Teddy bears,
while Teddy Bears will lead you to Teddy
or bears (or both in some cases),
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Most search engines are supposedly case
sensitive and it is said that they will
be able to tell the difference between
ABC and abc for instance. In practice,
this is not always true. Check the case
of your keywords if you experience difficulties,
otherwise pay no attention to it
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