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this is part four of Brice
Auckenthaler's article on imagination 3.0
act four: innovation as a revelator of a
new state of mind in France
After the creation of 66 poles of competitiveness at the beginning
of 2005 , the end of 2006 saw the presentation of the Lévy-Jouyet
report on "The immaterial economy, the source of tomorrow's growth"
to Thierry Breton, the then Minister for Finance and Industry.
What did this report suggest? Neither more nor less than placing
"knowledge, imagination, innovation and research at the heart
of added-value creation…" According to commission leaders Maurice
Lévy (also CEO of Publicis and Jean-Pierre Jouyet, Head of the
Treasury), immaterial services already account for 20% of the
value added produced in France. Besides, they offer amazing prospects:
if France gives herself the means to enhance, develop and establish
this value-added, the country could gain an extra percentage point
of growth over the next few years and catch up with its neighbouring
countries.
"It will change enterprise structures, buyer and working behaviour,
learning and communication, free-time, social responsibilities
of individuals and in short, how Society works and how people
relate to one another" the report states. Open innovation is a
political statement. It is also a matter of time for what
if tomorrow's winners were those who knew best how to trigger
innovation through the facilitation of collaboration and collective
intelligence and imagination?
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